Gaganpreet Singh
VIDWAN ID: 72503

Dr Gaganpreet Singh

Male Doctor of Philosophy
Associate Professor | Jindal Global Law School
O. P. Jindal Global University, Sonipat
Haryana
Expertise: Management
26 Publications
0 Projects
668 Scopus Citations
587 CrossRef
9 Years 2 Months Total Experience
Publications
26 Total
Articles
25
Chapters
1
Activity

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Scopus Scopus
668 Citations
13 h-index
CrossRef CrossRef
587 Citations
11 h-index
Google Scholar Google Scholar

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Professional Recognition

ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship 2015
2015
ANZMAC
Case writing grant by University of New South Wales (UNSW), Australia
2016
UNSW
Case writing grant by University of New South Wales (UNSW), Australia
2017
UNSW
17th position in the annual best seller list for the case study titled ‘Apple watch: Managing Innovation Resistance
2019
Ivey Publishing.
Research Excellence Award
2018
OP. Jindal Global University (JGU)

Community & Membership

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Personal Details

Doctor of Philosophy
2017
N/A
Master of Business Administration
2010
SWAMI VIVEKANAND UNIVERSITY
Associate Professor
Apr 2020 – Present
O. P. Jindal Global University, Sonipat | Jindal Global Law School
Assistant Professor
Jul 2017 – Mar 2020
O. P. Jindal Global University, Sonipat | Jindal Global Law School
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”

Journal Article
Emerging Marketing Case studies. Year: 2013. Volume: 3 , Issue: 3 , Pages: 1-9 .
Authors: Neeraj Pandey; Gaganpreet Singh

Can collaborative buffering strategies reduce distribution costs while improving product returns?: A case of an Asian e-retailer

Journal Article
Benchmarking: An International Journal. Year: 2021. Volume: 28 , Issue: 9 , Pages: 2808-2834 .
Authors: Bhavin Shah; Gaganpreet Singh

Radiance: transaction level pricing in the Indian fireworks industry

Journal Article
Emerging Marketing Case studies. Year: 2014. Volume: 4 , Issue: 3 , Pages: 1-9 .
Authors: Neeraj Pandey; Gaganpreet Singh

Revisiting three decades of price premium research in marketing: A literature review

Review
International Journal of Revenue Management. Year: 2015. Volume: 8 , Issue: 3-4 , Pages: 219-240 .
Authors: Gaganpreet Singh; Neeraj Pandey

ALLISCO: pricing multiple joint products

Journal Article
Emerging Marketing Case studies. Year: 2015. Volume: 5 , Issue: 4 , Pages: 1-5 .
Authors: Gaganpreet Singh; Neeraj Pandey

Leveraging return policy for price premium

Journal Article
Journal of Revenue and Pricing Management. Year: 2015. Volume: 14 , Issue: 4 , Pages: 276-292 .
Authors: Gaganpreet Singh; Neeraj Pandey

Determinants of celebrity-owned brands leveraging price premium

Journal Article
Journal of Fashion Marketing and Management: An International Journal. Year: 2017. Volume: 21 , Issue: 3 , Pages: 361-384 .
Authors: Gaganpreet Singh; Neeraj Pandey

The determinants of green packaging that influence buyers’ willingness to pay a price premium

Journal Article
Australasian Marketing Journal. Year: 2018. Volume: 26 , Issue: 3 , Pages: 221-230 .
Authors: Gaganpreet Singh; Neeraj Pandey
Showing 1 to 8 of 26 publications