Jyoti Prakash
VIDWAN ID: 716824

Dr Jyoti Prakash

Female Doctor of Philosophy
Associate Professor | Department of Management
Babu Banarsi Das University, Lucknow
Uttar Pradesh
Expertise: Business
14 Publications
0 Projects
0 Scopus Citations
0 CrossRef
14 Years 3 Months Total Experience
Publications
14 Total
Articles
10
Books
2
Chapters
2
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Professional Recognition

Dhronacharya Award
2025
My Mentor
Best Teacher Award
2023
Lucknow Tribunal and Krishi Udyami Krishak Vikas Chamber
Excellence in Academics
2021
School of Management Sciences, Lucknow

Community & Membership

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Personal Details

Doctor of Philosophy
2020
N/A
Associate Professor
Oct 2025 – Present
Babu Banarsi Das University, Lucknow | Department of Management
Assistant Professor (Grade-III)
Jul 2014 – Sep 2025
SCHOOL OF MANAGEMENT SCIENCES, SULTANPUR ROAD
Lecturer
Jun 2012 – Jul 2014
CATALYST INSTITUTE OF MANAGEMENT AND ADVANCE GLOBAL EXCELLENCE
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Marketing 4.0

Book
Year: 2022.
Authors: Nilesh Chhallare

Social Entrepreneurship (An Indian Perspective

Book
Year: 2024.
Authors: Dr.Jyoti Prakash

A Qualitative Study on the factors influencing customers to purchase through E-Retailers

Journal Article
Authors: Dr.Jyoti Prakash

An Empirical Study On Development Of Measurement Scale For Hypothesized Conceptual Model Of E-service Quality, Customer Satisfaction And Patronage Intention

Journal Article
Authors: Dr.Jyoti Prakash

BNPL as a new Financial Instrument and its impact on consumer’s buying behavior

Journal Article
Authors: Dr.Jyoti Prakash

Employee Happiness and Well-being: A Comparative Study

Book Chapter
Authors: Dr.Jyoti Prakash

Green Economy: An Opportunity for Sustainable Growth of Asian Countries

Journal Article
Authors: Dr.Jyoti Prakash

Talent Management Strategies and its impact on Employee retention: An Empirical Study

Journal Article
Showing 1 to 8 of 14 publications