Ministry of Education
Prabaharan M
VIDWAN ID: 714863

Prabaharan M

Male Bachelor of Arts
Assistant Professor
Anna University Regional Campus - Madurai
Tamil Nadu
Expertise: Management
ORCID 0000-0001-7465-7900 Scopus 57221094661 Google Scholar PoEy8m0AAAAJ
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5 Publications
0 Projects
7 Scopus Citations
4 CrossRef
9 Years 4 Months Total Experience
Publications
5 Total
Articles
2
Chapters
2
Proceedings
1
Activity

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Scopus Scopus
7 Citations
1 h-index
CrossRef CrossRef
4 Citations
1 h-index
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Personal Details

Bachelor of Arts
2025
N/A
Master of Business Administration
2010
N/A
Bachelor of Engineering
2004
South Salmara College
Assistant Professor
Dec 2025 – Present
Anna University Regional Campus - Madurai
Assistant Professor
Jul 2021 – Nov 2025
St.Xavier's College, Palayamkottai
Assistant Professor
Mar 2013 – Apr 2017
Unknown Organization
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Factors Influencing Adoption and Age Moderation in India's Connected Car Revolution

Book Chapter
Year: 2025. Pages: 271-296 .
Authors: M. Prabaharan; M. Selvalakshmi; R. Ramkumar
DOI 10.4018/979-8-3693-7984-4.ch015

From Nets to Networks

Book Chapter
Year: 2026. Pages: 219-256 .
Authors: M. Prabaharan; R. Ramkumar; J. Sahaya Shabu; A. Michael John
DOI 10.4018/979-8-3373-5571-9.ch008

The Role of Digital Touchpoints in Car Purchasing - An Empirical Research Concerning the Indian Market

Journal Article
Indian Journal of Science and Technology. Year: 2024. Volume: 17 , Issue: 29 , Pages: 3044-3053 .
Authors: M Prabaharan; Research scholar, Madurai Kamaraj University, Palkalai Nagar, Madurai, Tamil Nadu, India; M Selvalakshmi; R Christina Jeya Nithilia
DOI 10.17485/ijst/v17i29.3212

CUSTOMER INTEREST AND ACCEPTANCE OF CONNECTED CARS IN INDIA USING THE TECHNOLOGY ACCEPTANCE MODEL

Journal Article
Year: 2023.
Authors: Prabaharan M
DOI 10.6084/m9.figshare.24441694

Customers Interest in Buying an Electric Car: An Analysis of the Indian Market

Conference Paper
Year: 2020. Pages: 493-509 .
Authors: Prabaharan, M.; Selvalakshmi, M.
DOI 10.1007/978-3-030-64849-7_44 Crossref Crossref: 4 Scopus Scopus: 7