Aiswarya Lakshmi
VIDWAN ID: 706504

Dr Aiswarya Lakshmi

Female Doctor of Philosophy
Assistant Professor | Department of Commerce
Nehru Arts and Science College, Coimbatore
Tamil Nadu
Expertise: Business
12 Publications
0 Projects
0 Scopus Citations
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4 Months Total Experience
Publications
12 Total
Articles
4
Chapters
1
Proceedings
7
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Professional Recognition

Best Presenter Award
2024
Shri Ramakrishna College of arts and science, Coimbatore

Community & Membership

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Personal Details

Doctor of Philosophy
2026
N/A
Master of Commerce
2020
N/A
Bachelor of Commerce
2018
Bidhan Chandra Krishi Vishwavidyalaya , Nadia
Assistant Professor
May 2026 – Present
Nehru Arts and Science College, Coimbatore | Department of Commerce
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

“Artificial Intelligence and the digital economy: An empirical study on public perception towards India’s Viksit Bharat 2047 Vision”

Conference Paper
Year: 2026.
Authors: Aiswaryalakshmi

"Green Marketing and Its Effectiveness on Indian Brands Across Industries"

Book Chapter
Year: 2025.
Authors: Aiswaryalakshmi

“Enhancing Fraud Detection with AI and Machine learning in Financial Services”

Conference Paper
Year: 2025.
Authors: Aiswaryalakshmi

“Impact of Artificial Intelligence (AI) In the Marketing of Private Sector Banks in India” published

Journal Article
Year: 2025.
Authors: Aiswaryalakshmi; Aiswaryalakshmi

“Marketing Strategies of Private Sector Banks in Coimbatore District: An Empirical Study”

Journal Article
Year: 2025.
Authors: Aiswaryalakshmi

Green Marketing Strategies for Emerging Markets – A Study on Opportunities and Challenges”

Conference Paper
Year: 2024.
Authors: Aiswaryalakshmi; Aiswaryalakshmi

“The Role of Entrepreneurship in Empowering Women: A Conceptual Review”

Conference Paper
Year: 2024.
Authors: Aiswaryalakshmi

“Enhancing Customer Relationship Management in Insurance”

Conference Paper
Year: 2024.
Authors: Aiswaryalakshmi
Showing 1 to 8 of 12 publications