Kotigari Reddi Swaroop
VIDWAN ID: 692576

Dr Kotigari Reddi Swaroop

Male
Assistant Professor | Department of Entrepreneurship Education
ENTREPRENEURSHIP DEVELOPMENT INSTITUTE OF INDIA
Expertise: Management
7 Publications
0 Projects
5 Scopus Citations
4 CrossRef
11 Months Total Experience
Publications
7 Total
Articles
3
Chapters
3
Proceedings
1
Activity

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Scopus Scopus
5 Citations
1 h-index
CrossRef CrossRef
4 Citations
1 h-index
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Assistant Professor
Oct 2025 – Present
ENTREPRENEURSHIP DEVELOPMENT INSTITUTE OF INDIA | Department of Entrepreneurship Education
Social Sciences
Management

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Scholarly Publications

The Interrelationship Between Risk Perception, Customer Expectations and Satisfaction in Digital Banking

Open Access
Journal Article
Year: 2025. Volume: 20 , Issue: 16 , Pages: 941 .
Authors: Guduri, N.; Irrinki, M.K.; Giddaiah, R.; Kotigari, R.S.; Podile, V.

Exploring the Influence of Cause-Related Brand Partnerships on Consumer Attitudes and Purchase Decisions

Book Chapter
Year: 2026. Pages: 415-427 .
Authors: Devarajanayaka Kalenahalli Muniyanayaka; Vijaya Bhaskar Kolur; Syed Kazim; Ashok Patil; Kotigari Reddi Swaroop; K. P. Jaheer Mukthar

Consumption Patterns Among Employees of IT and ITES Sectors

Book Chapter
Year: 2024. Pages: 513-526 .
Authors: Muniyanayaka, D.K.; Pol, N.; Kazim, S.; Jaheer Mukthar, K.P.; Swaroop, K.R.; Bhakat, R.S.

Unveiling the Digital Echo: How Online Reviews Shape Consumer Purchase Decisions

Book Chapter
Year: 2024. Volume: 536 , Pages: 269-281 .
Authors: Devarajanayaka Kalenahalli Muniyanayaka; Komal A. Dave; Syed Kazim; Kotigari Reddi Swaroop; Naveen Pol; Ajai Abraham Thomas

The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on prophet ARIMA-LSTM Model

Conference Paper
Year: 2024. Pages: 1-6 .
Authors: Turlapati, V.R.; Thirunavukkarasu, T.; Aiswarya, G.; Thoti, K.K.; Swaroop, K.R.; Mythily, R.

Machine learning based financial risk management using hierarchical clustering

Journal Article
SN Business & Economics. Year: 2026. Volume: 6 , Issue: 6 , Pages: 156 .
Authors: Guduri Nagaveni; Irrinki Mohana Krishna; Thota Balaji; Repalle Giddaiah; Kotigari Reddi Swaroop; Ravi Kanth Makarla

Over-reliance on Large Language Models in Higher Education: Ethical and Institutional Challenges in Responsible AI Integration

Journal Article
International Research Journal of Multidisciplinary Scope. Year: 2026. Volume: 07 , Issue: 02 , Pages: 213-226 .
Authors: Pachava, V.; Lasekan, O.A.; Pena, M.T.G.; Swaroop, K.R.; Guniganti, S.