Reel Addiction Among the Gen Alpha and gen Z and its impact on memory Retention, concentration levels and cultural and ethical values in tier I and tier II cities of Uttar Pradesh
Other
Role: Principal Investigator
A Study on the Impact of Implementation of the NISP-2019 on Entrepreneurial Talent among Students of higher education of Uttar Pradesh with Special Reference to National PG college Lucknow
Completed
Role: Co-Principal InvestigatorGrant: 110/2022-23 Dated -23 March 2023
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Scholarly Publications
Destination Attributes Perceived Value and Tourist Satisfaction: Predictors of Revisit Intention in the Tourism Sector
Authors: Dr. Akash Yadav, Dr. Suvant Kumar Verma; Dr. Shubham Mishra, Dr. Nidhi Lohia; Dr. Deepak Gupta, Anurag Srivastava
The Impact of Perceived Usefulness, Ease of Use, and Facilitating Conditions on Consumer Adoption of UPI Platform - A Structural Equation Model Approach