Ministry of Education
Prasenjeet Samanta
VIDWAN ID: 680470

Mr Prasenjeet Samanta

Male Master of Business Administration
Assistant Professor (Grade-II) | Uttaranchal Institute of Management
UTTARANCHAL UNIVERSITY, DEHRADUN
Uttarakhand
Expertise: Management
ORCID 0000-0002-4127-8223 Scopus 58676188400 ResearcherID GQZ-7394-2022 Google Scholar tITJ5_kAAAAJ
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25 Publications
0 Projects
34 Scopus Citations
37 CrossRef
4 Years Total Experience
Publications
25 Total
Articles
4
Proceedings
21
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Scopus Scopus
34 Citations
4 h-index
CrossRef CrossRef
37 Citations
4 h-index
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Personal Details

Master of Business Administration
2007
N/A
Assistant Professor (Grade-II)
Sep 2022 – Present
UTTARANCHAL UNIVERSITY, DEHRADUN | Uttaranchal Institute of Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Blockchain Implementation for Luxury Goods Authentication in Multicultural Urban Markets

Conference Paper
Year: 2025.
Authors: Srinivas. D; Isha Sharma; Neeti Misra; Saniya Ulhas Shiurkar; Ravneet Kaur; Prasenjeet Samanta
DOI 10.1109/ICCCA66364.2025.11325283

Using Blockchain to Combat Ad Fraud and Ensure Marketing Transparency

Conference Paper
Year: 2024. Pages: 772-777 .
Authors: Arpit Walia; Mohammad Alam; Prasenjeet Samanta; Shivani Solanki; Riya Rawat; Hardev Singh
DOI 10.1109/I3CEET61722.2024.10993824 Crossref Crossref: 1 Scopus Scopus: 1

Smart Homes and IoT: Targeting and Engaging Consumers in a Connected World

Conference Paper
Year: 2024. Pages: 760-765 .
Authors: Madhusmita Mohanty; Rakesh Kumar; Arpit Walia; Shradha Jain; Prasenjeet Samanta; Rohit Dhyani
DOI 10.1109/I3CEET61722.2024.10993744 Crossref Crossref: 1 Scopus Scopus: 1

Retracted: Transforming Technology for Online Marketing with Focus on Artificial Intelligence: A Qualitative Approach (2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) DOI: 10.1109/ICCCNT61001.2024.10725184)

Erratum
Year: 2024.
Authors: Mohammed Arif Hussain; Rajeev Gupta; Anurag Kushwaha; Prasenjeet Samanta; Manjula Khulbe; Vasim Ahmad
DOI 10.1109/ICCCNT61001.2024.11422732

Integrating AI in HR Practices to Promote Sustainable Development Goals

Conference Paper
Year: 2024. Pages: 1230-1235 .
Authors: Arvind Nain; Satish Chandra Mishra; Hardev Singh; Priya Sharma; Himani Grewal; Prasenjeet Samanta
DOI 10.1109/ICAC2N63387.2024.10894910 Scopus Scopus: 1

Future Horizons in E-Commerce: Robotics, Virtual Reality, and Green Automation Systems

Conference Paper
Year: 2024.
Authors: Isha Sharma; Deepak Kumar Pant; Prasenjeet Samanta; Mayank Pant; Kajal Sharma; Vasim Ahmad
DOI 10.1109/ICCCNT61001.2024.10724641 Crossref Crossref: 5 Scopus Scopus: 6

Impact of Voice-Based Search Queries on Paid Ad Rankings in Digital Marketing Campaigns

Conference Paper
Year: 2025.
Authors: Arvind Nain; Ravneet Kaur; Kanika Rawat; Srinivas. D; Piyush Kumar; Prasenjeet Samanta
DOI 10.1109/IEMECON69302.2025.11365741

Role of AI in Developing Green Competencies among Employees

Conference Paper
Year: 2025.
Authors: Rimpi Upadhyay; Siddiqui Lubna Javed Hasan; Ayushi Ahluwalia; Pushpa Kataria; Bipin Chandra Kandpal; Prasenjeet Samanta
DOI 10.1109/ICFT66708.2025.11336464
Showing 1 to 8 of 25 publications