Ministry of Education
Mokhalles Mehdi
VIDWAN ID: 675639

Dr Mokhalles Mehdi

Male Doctor of Philosophy
Assistant Professor | Department of Marketing
FORTUNE INSTITUTE OF INTERNATIONAL BUSINESS
Uttar Pradesh
Expertise: Management
ORCID 0000-0001-6345-7786 Scopus 55756150700
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19 Publications
0 Projects
30 Scopus Citations
22 CrossRef
4 Years 4 Months Total Experience
Publications
19 Total
Articles
18
Chapters
1
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30 Citations
3 h-index
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22 Citations
3 h-index
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Personal Details

Doctor of Philosophy
2022
M.C.E.Society's Abeda Inamdar Senior College of Arts, Science and Commerce, Pune
Assistant Professor
May 2022 – Present
FORTUNE INSTITUTE OF INTERNATIONAL BUSINESS | Department of Marketing
Social Sciences
Management

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Scholarly Publications

Gattani Industries: growth strategy for India

Journal Article
Emerging Marketing Case studies. Year: 2023. Volume: 13 , Issue: 4 , Pages: 1-21 .
Authors: Mokhalles Mohammad Mehdi; Lubna Nafees; Tridib Ranjan Sarma; Farnaz Sultana
DOI 10.1108/EEMCS-04-2023-0092

Online user behaviour in delhi-a factor analysis

Editorial
Indian Journal of Marketing. Year: 2010. Volume: 40 , Issue: 7 , Pages: 21-29 .
Scopus Scopus: 1

Co-branding: A case study of micromax and MTV

Journal Article
Indian Journal of Marketing. Year: 2013. Volume: 43 , Issue: 6 , Pages: 54-60 .
Authors: Mokhalles M. Mehdi
DOI 10.17010/ijom/2013/v43/i6/36393

The labour, machine, and material as sources of value-addition for SMEs: An empirical evidence from India

Book Chapter
Year: 2020. Pages: 123-139 .
Authors: Mokhalles Mohammad Mehdi; Tridib Ranjan Sarma
DOI 10.4018/978-1-7998-2577-7.ch008

Yola EcoSentials, Nigeria: waste-to-wealth community social enterprise

Journal Article
Emerging Marketing Case studies. Year: 2021. Volume: 11 , Issue: 2 , Pages: 1-23 .
Authors: Mokhalles Mohammad Mehdi; Sandip Rakshit; Jelena Zivkovic
DOI 10.1108/EEMCS-10-2019-0259 Crossref Crossref: 2 Scopus Scopus: 1

Standard microfinance bank, Nigeria: developing underserved markets

Journal Article
Emerging Marketing Case studies. Year: 2021. Volume: 11 , Issue: 2 , Pages: 1-24 .
Authors: Sandip Rakshit; Mokhalles Mohammad Mehdi
DOI 10.1108/EEMCS-10-2019-0257 Crossref Crossref: 1 Scopus Scopus: 1

Systematic review on performance and growth drivers of SMEs

Review
Global Business and Economics Review. Year: 2022. Volume: 27 , Issue: 3 , Pages: 324-351 .
Authors: Mokhalles M. Mehdi; Tridib Ranjan Sarma
DOI 10.1504/gber.2022.125753 Scopus Scopus: 4

Entrepreneurship and Innovation in the Bakery Industry: A Case Study of Ganesh Bakery

Journal Article
FIIB Business Review. Year: 2022. Volume: 11 , Issue: 1 , Pages: 30-35 .
Authors: Mokhalles M. Mehdi; Sandip Rakshit; Tridib Ranjan Sarma; Mugdha Joshi; Nikita Nille
DOI 10.1177/23197145211020720 Crossref Crossref: 5 Scopus Scopus: 5
Showing 1 to 8 of 19 publications