Damini Gupta
VIDWAN ID: 671252

Ms Damini Gupta

Female
Fellow | FPM Student
MICA (2020 - 2024)
Expertise: Communication
11 Publications
0 Projects
235 Scopus Citations
223 CrossRef
4 Years Total Experience
Publications
11 Total
Articles
6
Books
1
Chapters
4
Activity

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Scopus Scopus
235 Citations
5 h-index
CrossRef CrossRef
223 Citations
5 h-index
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Fellow
Jul 2020 – Jun 2024
MICA | FPM Student
Social Sciences
Communication

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Scholarly Publications

Influence of mobile technology adoption and usage on lives of the poor in emerging markets

Book Chapter
Year: 2022. Pages: 131-144 .
Authors: Damini Goyal Gupta; Varsha Jain

Use of Artificial Intelligence with Ethics and Privacy for Personalized Customer Services

Book Chapter
Year: 2023. Pages: 231-257 .
Authors: Gupta, D.G.; Jain, V.

Influence of Technology on Student’s Integrated Learning for Effective Well-Being in Developing Countries

Book Chapter
Year: 2022. Pages: 99-117 .
Authors: Gupta, D.G.; Jain, V.

Two Decades of Political Advertising (2001-2021) - a Bibliometric Clustered Analysis

Other
Year: 2022.
Authors: Ford, J.B.; Jain, V.; Dutt, A.; Gupta, D.G.

Book Review: Consumer Behavior: A Digital Native

Book Review
Journal of Macromarketing. Year: 2020. Volume: 41 , Issue: 3 , Pages: 506-508 .
Authors: Damini Goyal Gupta

Construction, Validation, and Generalization of Digital Consumption Value Scale

Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2025. Volume: 24 , Issue: 6 , Pages: 3043-3061 .
Authors: Sanjeev Tripathi; Varsha Jain; Jatin Pandey; John Ford; Damini Goyal Gupta

Personalization payoff: understanding receptivity to tailored/personalized digital advertising

Journal Article
International Journal of Advertising. Year: 2025. Pages: 1-29 .
Authors: Sanjeev Tripathi; Varsha Jain; Jatin Pandey; Altaf Merchant; Damini Goyal Gupta

Luxury experience and consumer behavior: a literature review

Journal Article
Marketing Intelligence & Planning. Year: 2023. Volume: 41 , Issue: 2 , Pages: 199-213 .
Authors: Damini Goyal Gupta; Hyunju Shin; Varsha Jain
Showing 1 to 8 of 11 publications