Ministry of Education
Liya Peter
VIDWAN ID: 665648

Dr Liya Peter

Female Doctor of Philosophy
Assistant Professor | Department of Commerce
St. Paul's College, Kalamasserry - 683 503
Kerala
Expertise: Business, Finance
ORCID 0000-0003-4648-4250 Scopus 57226754984 Google Scholar alWOs-YAAAAJ
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9 Publications
0 Projects
3 Scopus Citations
3 CrossRef
5 Years 5 Months Total Experience
Publications
9 Total
Articles
9
Activity

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Scopus Scopus
3 Citations
1 h-index
CrossRef CrossRef
3 Citations
1 h-index
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Professional Recognition

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Community & Membership

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Indian Accounting Association
Life Member
Jan 2025

Personal Details

Doctor of Philosophy
2022
Times Business School, Greater kailash, New Delhi
Master of Commerce
2016
N/A
Bachelor of Commerce
2013
N/A
Chartered Accountancy
2012
N/A
Assistant Professor
Feb 2024 – Present
St. Paul's College, Kalamasserry - 683 503 | Department of Commerce
Assistant Professor
Jun 2022 – Feb 2024
Sacred Heart College, Thevara- 682013
Assistant Professor
Dec 2016 – Jan 2018
Aquinas College, Edacochin, Cochin - 682 006 | Department of Commerce
Social Sciences
Business, Finance

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Scholarly Work

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Scholarly Publications

Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry

Open Access
Journal Article
Year: 2025. Volume: 5 , Issue: 2 , Pages: 130-143 .
Authors: John Mathew; Liya Peter; Christy George
DOI 10.53623/jdmc.v5i2.834

Digital Persuasion or Digital Exploitation? Understanding the impacts of FOMO Marketing on Gen Z Consumer Behaviour

Open Access
Journal Article
RESEARCH REVIEW International Journal of Multidisciplinary. Year: 2025. Volume: 10 , Issue: 10 , Pages: 94-103 .
Authors: Liya Peter; John Mathew; Riya Mary
DOI 10.31305/rrijm.2025.v10.n10.010

Exploring Service Quality and Sustainable Commuter Intentions in Kochi Water Metro

Journal Article
Year: 2025. Volume: 5 , Issue: 3 , Pages: 41-49 .
Authors: M.J Christy George; Riya Mary; John Mathew; Liya Peter; A Y Eleena
DOI 10.31305/rrijm2025.v05.n03.006

From Confidence to Action: How Financial Self-Efficacy and Risk Tolerance Influence Investment Behaviour

Journal Article
Year: 2025. Volume: 13 , Issue: 03 , Pages: 1953-1963 .
Authors: Dr. Liya Peter; Dr. John Mathew
DOI 10.25215/1303.178 Crossref Crossref: 1

Exploring the Confounding Effect of Gender and Discipline on Attitudes and Intentions in Sustainable Entrepreneurship

Journal Article
Year: 2025.
Authors: Liya Peter; Christy George M J; John Mathew; Siby K M; Riya Mary

Contours of Financial Planning for Post Retirement A Study Among the Women IT Professionals in Kerala

Other
Year: 2022.
Authors: Liya Peter
DOI 10.13140/RG.2.2.28662.46408

ROLE OF RETIREMENT SELF-EFFICACY IN EXPLAINING RETIREMENT PLANNING

Journal Article
Year: 2021.
Authors: Liya Peter; Liya Peter; Liya Peter; Liya Peter

Self-efficacy perspective on retirement preparedness

Journal Article
The Journal of Retirement. Year: 2021. Volume: 9 , Issue: 1 , Pages: 98-110 .
Authors: Peter, L.; Ambilikumar, V.
DOI 10.3905/JOR.2021.1.086 Crossref Crossref: 2 Scopus Scopus: 3
Showing 1 to 8 of 9 publications