Ministry of Education
Adalarasu B
VIDWAN ID: 659031

Dr Adalarasu B

Male Doctor of Philosophy
Professor | Department of Business Administration
Nehru Institute of Information Technology and Management
Tamil Nadu
Expertise: Management
ORCID 0000-0001-6115-2268 Google Scholar ns?view_op=new_articlesandamp;hl=en
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5 Publications
0 Projects
4 Scopus Citations
1 CrossRef
1 Year 1 Month Total Experience
Publications
5 Total
Articles
3
Proceedings
2
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Scopus Scopus
4 Citations
2 h-index
CrossRef CrossRef
1 Citations
1 h-index
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Personal Details

Doctor of Philosophy
2009
N/A
Professor
Aug 2025 – Present
Nehru Institute of Information Technology and Management | Department of Business Administration
Social Sciences
Management

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Scholarly Publications

Sustainable Business Approaches for FMCG Companies Leveraging Artificial Intelligence

Conference Paper
Year: 2025. Pages: 847-852 .
Authors: Indumathi, P.; Kumar, M.S.; Umamaheswari, M.; Alex, A.A.; Adalarasu, B.; Thangamani, S.
DOI 10.1109/ICISS63372.2025.11076260 Crossref Crossref: 1 Scopus Scopus: 2

Online purchase of textile products during Covid-19 crisis and the role of brand recognition - an empirical study,Achizitia online de produse textile în timpul crizei de Covid-19 si rolul recunoasterii brandului - un studiu empiric

Journal Article
Industria Textila. Year: 2022. Volume: 73 , Issue: 06 , Pages: 693-703 .
Authors: Arumugam, D.; Balraj, A.
DOI 10.35530/IT.073.06.202146 Scopus Scopus: 2

Crm in various dimensions

Journal Article
Year: 2013.
Authors: Prabahar, K.; Adalarasu, B.

Online purchase of textile products during Covid-19 crisis and the role ofbrand recognition – an empirical study

Working Paper
Authors: Adalarasu Balraj

The effect of Locus of Control on Job Satisfaction among the Senior Level Bank Executives

Journal Article
Authors: Adalarasu Balraj