Suchita Jha
VIDWAN ID: 646665

Dr Suchita Jha

Female Doctor of Philosophy
Maharashtra
Expertise: Management
36 Publications
0 Projects
248 Scopus Citations
239 CrossRef
Publications
36 Total
Articles
25
Chapters
6
Proceedings
5
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Scopus Scopus
248 Citations
7 h-index
CrossRef CrossRef
239 Citations
7 h-index
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Personal Details

Doctor of Philosophy
2016
N/A
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Social Sciences
Management

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Scholarly Publications

Understanding responsible brand leadership in green hotels: role of uncertainty and green skepticism

Journal Article
Journal of Travel & Tourism Marketing. Year: 2026. Volume: 43 , Issue: 4 , Pages: 590-608 .
Authors: Muhammad Junaid; Umair Akram; Raiswa Saha; Suchita Jha; Sweta Suman; Wansoo Kim

A qualitative investigation of contemporary leadership models for sustainable businesses in times of crises

Journal Article
Authors: Sunakshi Gupta; Aubid Hussain Parrey; Suchita Jha; Krishna Kumar Singh

Facebook’s investment in Jio Platform, India: the big deal

Journal Article
Emerging Marketing Case studies. Year: 2025. Volume: 15 , Issue: 1 , Pages: 1-22 .
Authors: Shalini Aggarwal; Anurag Pahuja; Suchita Jha; Madhvi Sethi

Consumer behavior in the metaverse

Open Access
Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2023. Volume: 23 , Issue: 4 , Pages: 1720-1738 .
Authors: Kaur, J.; Mogaji, E.; Paliwal, M.; Jha, S.; Agarwal, S.; Mogaji, S.A.

Virtual worlds, real insights: a multi-method literature review of customer service experience in extended reality: a multi-method literature review

Review
Journal of Services Marketing. Year: 2025. Volume: 39 , Issue: 5 , Pages: 569-582 .
Authors: Omkar Dastane; Shalini Aggarwal; Suchita Jha; Eugene Cheng-Xi Aw

Blockchain for sustainable agriculture: A systematic review using SPAR-4-SLR and TCCM framework

Journal Article
Tropical Agriculture. Year: 2026. Volume: 103 , Issue: Special Issue 1 , Pages: 252-265 .

Selling cooked-truth: an analysis on how food influencers perpetuate health-washing

Review
Nutrition & Food Science. Year: 2026. Pages: 1-14 .
Authors: Bharti Rahul Shukla; Suchita Jha

Beyond picture-perfect: the marketing impact of “real skin” in health care and beauty influencer culture

Journal Article
Authors: Bharti Rahul Shukla; Suchita Jha
Showing 1 to 8 of 36 publications