Manimekalai K
VIDWAN ID: 620677

Ms Manimekalai K

Female Master of Business Administration
Assistant Professor
Thassim Beevi Abdul Kader College for Women, Kilakarai
Tamil Nadu
Expertise: Business, Finance
5 Publications
0 Projects
0 Scopus Citations
1 CrossRef
14 Years 3 Months Total Experience
Publications
5 Total
Articles
4
Proceedings
1
Activity

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Scopus Scopus
0 Citations
0 h-index
CrossRef CrossRef
1 Citations
1 h-index
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Professional Recognition

International Best Researcher Award for excellence in Commerce
2025
The Scopus Index Conclave 2025

Community & Membership

Youth Red Cross
Co-ordinator
Jun 2025
Feedback
Co-ordinator
Jun 2022 – May 2025
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Personal Details

Master of Business Administration
2018
Aditya Renewables
Master of Philosophy
2017
DST-Aryabhatta Research Institute of Observational Sciences
Assistant Professor
Jun 2012 – Present
Thassim Beevi Abdul Kader College for Women, Kilakarai
Social Sciences
Business, Finance

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Scholarly Work

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Scholarly Publications

AI in Performance Management: Automating Feedback, Goal Setting, and Appraisals for Improved Productivity

Conference Paper
Year: 2025. Pages: 1-7 .
Authors: Febiula, I.M.C.; Nagaraju, S.; Ghosh, A.; Venugopal, R.R.; Sharmila, C.R.; Manimekalai, K.

PERCEPTION AND SATISIFACTION OF WOMEN CONSUMERS TOWARDS SOCIAL MEDIA ADVERTISEMENT IN RAMANATHAPURAM DISTRICT

Journal Article
Year: 2026.
Authors: Ms. K. Manimekalai; Dr. M. Ganesan

A STUDY ON FACTORS AFFECTING THE CONSUMERS’ ONLINE SHOPPING BEHAVIOUR IN RAMANATHAPURAM TOWN

Journal Article
Year: 2026.
Authors: Manimekalai K

Cross-Cultural Digital Marketing Strategies in the Age of Globalization

Journal Article
Authors: K. Manimekalai

A STUDY ON E-PAYMENT TOWARDS ONLINE SHOPPING BEHAVIOUR WITH SPECIAL REFERENCE TO RAMANATHAPURAM DISTRICT

Journal Article
Year: 2024.
Authors: K.Manimekalai