Creating brand image through CSR activity: A new marketing strategy for future entrepreneurs
Book Chapter
Year: 2024.
Pages: 21-34
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Consumers' Perception Towards Buying Processed Cashew Nuts in India: An Investigation into Factors Determining Purchase Intension using Structural Equation Modelling
Journal Article
Year: 2024.
Authors: Pattanayak, K.P.; Mallik, B.; Tripathy, S.
The latent components of CSR: Empirical investigations by application of confirmatory factor analysis