Sonia Kashyap
VIDWAN ID: 614206

Ms Sonia Kashyap

Female Master of Commerce
Assistant Professor | GNA Business School
GNA UNIVERSITY
Punjab
Expertise: Management
3 Publications
0 Projects
3 Scopus Citations
3 CrossRef
3 Years 1 Month Total Experience
Publications
3 Total
Articles
3
Activity

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Scopus Scopus
3 Citations
1 h-index
CrossRef CrossRef
3 Citations
1 h-index
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Professional Recognition

Best paper award in the international Conference
2024
OP jindal University

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Personal Details

Master of Commerce
2015
N/A
Bachelor of Business Administration
2013
N/A
Assistant Professor
Aug 2023 – Present
GNA UNIVERSITY | GNA Business School
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Identity-based effect of internal branding on brand performance: the contingent role of co-worker support

Journal Article
Asia-Pacific Journal of Business Administration. Year: 2025. Volume: 17 , Issue: 1 , Pages: 46-69 .
Authors: Sonia Kashyap; Lakhwinder Singh Kang

Emotional branding and its influence on consumer buying behaviour: a study of upcycled products with price sensitivity as a moderator

Journal Article
International Journal of Environment, Workplace and Employment. Year: 2025. Volume: 9 , Issue: 4 , Pages: 311-334 .
Authors: Sonia Kashyap

Unraveling the effects of “living the brand”: a resource generating outlook

Journal Article
Journal of Marketing Theory and Practice. Year: 2025. Volume: 33 , Issue: 1 , Pages: 132-150 .
Authors: Sonia Kashyap; Lakhwinder Singh Kang