Ministry of Education
Viji S
VIDWAN ID: 613598

Dr Viji S

Female Doctor of Philosophy
Professor | Department of Commerce
DHANALAKSHMI SRINIVASAN UNIVERSITY
Tamil Nadu
Expertise: Management
ORCID 0000-0002-9133-6698 Scopus 57223034431 Google Scholar i-W8KiwAAAAJ
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7 Publications
0 Projects
9 Scopus Citations
33 CrossRef
2 Years 4 Months Total Experience
Publications
7 Total
Chapters
4
Proceedings
3
Activity

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Scopus Scopus
9 Citations
1 h-index
CrossRef CrossRef
33 Citations
3 h-index
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Professional Recognition

Kavithilagam Award
2004
Tamizhaiya Kalvi Kazhagam, Thiruvaiyar
Best Young Researcher
2017
GRABS Educational Charitable Trust
Best Professor in Finance and Research Methodology
2020
IDMBA Hyderabad
Best Young Women Researcher
2022
REST International Trust
Best Professor 2024
2024
Silamboli Foundation
Best Women Academic Excellence Award
2025
International Academic and Research Foundation in association with Wisdom Educare Academy
Achievement Award 2025
2025
Brain O Vision

Community & Membership

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International Association of Commerce and Management
Founder member
Jan 2020
REST Society for Research International Board of Council
Senior Member in Commerce Division
Jan 2021

Personal Details

Doctor of Philosophy
2019
N/A
Doctor of Medicine
2019
BABU BANARASI DAS INSTITUTE OF TECHNOLOGY AND MANAGEMENT, LUCKNOW
Master of Philosophy
2010
Capgemini India PVT Limited
Professor
May 2024 – Present
DHANALAKSHMI SRINIVASAN UNIVERSITY | Department of Commerce
Social Sciences
Management

Related Profiles

Scholarly Work

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Impulsive Buying Behavior (Pursuing

University Kalasalingam Academy of Research and Education
Year 2025
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Scholarly Publications

Intelligent anomaly detection model for atm booth surveillance using machine learning algorithm : iintelligent ATM survillance model

Conference Paper
Year: 2021. Pages: 1007-1012 .
Authors: Viji, S.; Kannan, R.; Jayalashmi, N.Y.
DOI 10.1109/ICCCIS51004.2021.9397103 Crossref Crossref: 17

Application of Machine Learning Algorithms in Personalized Marketing

Conference Paper
Year: 2024. Pages: 165-170 .
Authors: P G Thirumagal; Dr. Kishore Bhattacharjee; Rajesh Dorbala; Manesh R. Palav; Viji S; Vaishali Mahajan
DOI 10.1109/ICRTCST61793.2024.10578463 Crossref Crossref: 7 Scopus Scopus: 8

Prediction of organic products purchase decision by Generation Z consumers- An Empirical Perspective

Open Access
Book Chapter
Year: 2024. Pages: 288-299 .
Authors: S. Rengalakshmi; S. Viji; K. Ravindran
DOI 10.2991/978-94-6463-374-0_25 Crossref Crossref: 2

A Study on Factors Influencing Consumers’ Preference in Selecting a Branded New Laptop in Thanjavur District

Book Chapter
Year: 2025. Pages: 987-995 .
Authors: P. Kumarasamy; M. Mathiyarasan; Basavaraj Girimallanavar; S. Viji; N. Rajesh
DOI 10.1007/978-3-031-87372-0_85

Social Media Marketing and Its Role in the Food Industry

Book Chapter
Year: 2024. Pages: 81-100 .
Authors: P. Selvakumar; Pamarthi Satyanarayana; S. Viji; Sumanta Bhattacharya; Roop Raj
DOI 10.4018/979-8-3693-7683-6.ch005 Crossref Crossref: 4

Social Media and Employer Branding

Book Chapter
Year: 2025. Pages: 127-154 .
Authors: B. Shekhar; Nimita Srivastava Nimkar; Nanda Das; P. Selvakumar; Prajwal Shekhar; S. Viji
DOI 10.4018/979-8-3373-3331-1.ch005 Crossref Crossref: 2

Impact of Intrinsic and Extrinsic Motivators on Employee Performance on Employee Engagement

Conference Paper
Year: 2023. Pages: 1-5 .
Authors: Sutha, B.; Viji, S.; Barkavi, G.E.; Ravi, A.; Hema Pooja Valli, R.; Pradeep, M.
DOI 10.1109/ICCAMS60113.2023.10525831 Crossref Crossref: 1 Scopus Scopus: 1