Ministry of Education
PRATEEK KHANNA
VIDWAN ID: 609744

Dr PRATEEK KHANNA

Male Doctor of Philosophy
Assistant Professor | ICFAI Business School
THE ICFAI UNIVERSITY, JAIPUR
Uttar Pradesh
Expertise: Management
ORCID 0000-0003-2708-0568 Scopus 57220855664 ResearcherID HJA-2841-2022
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10 Publications
0 Projects
49 Scopus Citations
49 CrossRef
3 Years 3 Months Total Experience
Publications
10 Total
Articles
8
Chapters
2
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Scopus Scopus
49 Citations
3 h-index
CrossRef CrossRef
49 Citations
3 h-index
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Personal Details

Doctor of Philosophy
2013
N/A
Master of Business Administration
2009
N/A
Assistant Professor
Jun 2023 – Present
THE ICFAI UNIVERSITY, JAIPUR | ICFAI Business School
Social Sciences
Management

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Scholarly Publications

Change in buying behaviour of Indian consumers post-COVID-19 crisis: A new normal

Book Chapter
Year: 2023. Pages: 51-64 .
Authors: Prateek Khanna; Reetika Sehgal; Ashish Mohan Dubey; Mayank Malviya
DOI 10.4324/9781003295068-6 Crossref Crossref: 3 Scopus Scopus: 3

Over-the-top (OTT) platforms: a review, synthesis and research directions

Review
Marketing Intelligence & Planning. Year: 2025. Volume: 43 , Issue: 2 , Pages: 323-348 .
Authors: Prateek Khanna; Reetika Sehgal; Ashish Gupta; Ashish Mohan Dubey; Rajeev Srivastava
DOI 10.1108/MIP-03-2023-0122 Crossref Crossref: 24 Scopus Scopus: 21

Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic

Open Access
Journal Article
Vision. Year: 2023. Volume: 27 , Issue: 5 , Pages: 604-615 .
Authors: Reetika Sehgal; Prateek Khanna; Mayank Malviya; Ashish Mohan Dubey
DOI 10.1177/09722629211010990 Crossref Crossref: 14 Scopus Scopus: 17

Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis

Journal Article
Benchmarking: An International Journal. Year: 2022. Volume: 30 , Issue: 9 , Pages: 3674-3698 .
Authors: Khanna, Prateek; Sehgal, Reetika; Malviya, Mayank; Dubey, Ashish Mohan
DOI 10.1108/BIJ-06-2022-0351 Crossref Crossref: 6 Scopus Scopus: 6

Industry 4.0: A Paradigm Shift in Technological Approach for Business Organization and Society

Book Chapter
Year: 2022. Pages: 225-242 .
Authors: Reetika Sehgal; Anukaran Khanna; Ashish Mohan Dubey; Prateek Khanna
DOI 10.1007/978-981-16-8406-7_17 Crossref Crossref: 2 Scopus Scopus: 2

Identification of Success Factors for Mirzapur Web Series

Open Access
Journal Article
Shanlax International Journal of Management. Year: 2020. Volume: 8 , Issue: 2 , Pages: 21-27 .
Authors: Prateek Khanna; Mayank Malviya
DOI 10.34293/management.v8i2.3351

The impact of sensory branding on consumer

Journal Article
Year: 2013.

Power of Senses in branding and its impact on consumer

Journal Article
Year: 2012.
Showing 1 to 8 of 10 publications