Sankha Chatterjee
VIDWAN ID: 609578

Mr Sankha Chatterjee

Male Master of Business Administration
Assistant Professor (Grade-II)
NSHM Knowledge Campus Durgapur Group of Institutions 273
West Bengal
Expertise: Management
11 Publications
0 Projects
0 Scopus Citations
0 CrossRef
18 Years 7 Months Total Experience
Publications
11 Total
Articles
6
Chapters
1
Proceedings
4
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Professional Recognition

ACADEMIC EXCELLENCE AWARD
2025
T JOHN COLLEGE, AUTONOMOUS, BENGALURU

Community & Membership

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CALCUTTA MANAGEMENT ASSOCIATION
Individual
Jan 2025

Personal Details

Master of Business Administration
2003
N/A
Bachelor of Arts
1996
N/A
Assistant Professor (Grade-II)
Sep 2019 – Present
NSHM Knowledge Campus Durgapur Group of Institutions 273
Assistant Professor - Selection Grade
Feb 2017 – Aug 2019
SBIHM School of Management 341
Assistant Professor (Grade-I)
Jul 2009 – Jun 2014
Bengal College of Engg. and Technology 324
Assistant Professor (Grade-I)
Feb 2008 – Dec 2008
IMS UNISON UNIVERSITY
Adjunct Lecturer
Jan 2005 – Feb 2008
Banwarilal Bhalotia College | Department of Business Administration
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

A Study of Information Systems in Small Scale Tourism Enterprises in West Bengal

Journal Article
Year: 2026.
Authors: SANKHA CHATTERJEE

Digital Branding and Platform Economics

Other
Year: 2026.
Authors: SANKHA CHATTERJEE

Role of Tourism in Indian Knowledge System

Conference Paper
Year: 2026.
Authors: SANKHA CHATTERJEE

In Search of Small Tourism Organisations operating in West Bengal

Other
Year: 2025.
Authors: SANKHA CHATTERJEE; Debanjan Joarder

Consumer Perception of Healthy vs. Indulgent Menu Items: A Comparative Study of Preferences, Behaviour, and Marketing Cues

Journal Article
Year: 2025. Volume: 09 , Issue: 07 , Pages: 1-9 .
Authors:    Sankha Chatterjee; Ayan Chattoraj; Bratati Kundu

Creating Business for Sustainability

Conference Paper
Year: 2025.
Authors: SANKHA CHATTERJEE

Effectiveness of Instagram Marketing for Independent Restaurants

Journal Article
Year: 2025. Volume: 09 , Issue: 06 , Pages: 1-9 .
Authors: SANKHA CHATTERJEE

The Role of Predictive Analytics in Enhancing Employee Retention in India’s Startup Ecosystem

Journal Article
Year: 2025.
Authors: bratati kundu
Showing 1 to 8 of 11 publications