Dr Sengottuvelu C
Head of the Centre
| Department of Commerce and Management
Acharyas Bangalore B School, No.3, Lingadeeranahalli, Bangalore -91 (Acharya Institute of Science, No.01, Chola Nagar, R.T. Nagar post, Bangalore-32)
Karnataka
Expertise:
Management
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Publications
2
Projects
0
Scopus Citations
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8 Years 1 Month Total Experience
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Professional Recognition
Ministry of Defense, Govt. of India R&D Award
2002
Ministry of Defense, Govt. of India, National Award
Academic Council Member, Anna University
2001
Her Excellency the Governor , Govt. of Tamilnadu
Community & Membership
ABBS Research Advisory Committee
Head- Research & Member SecretaryABBS Governing Council Member
MemberThe Institution of Engineers (India) (IEI), Kolkata
FellowIndian Institution of Production Engineers (IIPE), Bangalore
FellowAll India Management Association (AIMA), New Delhi
Individual MemberIndian Institute of Materials Management (IIMM), Navi Mumbai
Life MemberIndian Society for Training & Development (ISTD), New Delhi
Life MemberIndian Institution of Industrial Engineering, Navi Mumbai
Senior Life MemberPersonal Details
Doctor of Philosophy
2008
Assam University, Silchar
Head of the Centre
Aug 2018 – Present
Acharyas Bangalore B School, No.3, Lingadeeranahalli, Bangalore -91 (Acharya Institute of Science, No.01, Chola Nagar, R.T. Nagar post, Bangalore-32)
| Department of Commerce and Management
Head of the Centre
Aug 2018 – Aug 2018
Acharyas Bangalore B School, No.3, Lingadeeranahalli, Bangalore -91 (Acharya Institute of Science, No.01, Chola Nagar, R.T. Nagar post, Bangalore-32)
Social Sciences
Scholarly Work
Business Development
CompletedCapacity Building Programmesl
CompletedAdvertising Credibility and Its Impact on Advertising Effectiveness and Brand Image with special reference to Children’s Health Drinks Advertising
Analysis on Effect of Brand Communications through Social Media on Brand Equity and Purchase Intention of selected Product Categories
Development of TQM Implementation Framework for Hospitals and Measuring Hospital Service Quality
Impact of Human Resources on Enterprise Projects with reference to Aviation Industry
Impact of Television Advertisement on Buying Behavior of Children’s Confectionary Products
Factors influencing Smartphone buying behaviour among Generation Z
Investigating Customers Perception on Reverse Product Placement in Visual Media- An Indian Perspective
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