Rhulia Nukhu
VIDWAN ID: 604918

Dr Rhulia Nukhu

Female Doctor of Philosophy
Assistant Professor (Grade-I) | Department of Business Management
Central University of Orissa, Koraput
Odisha
Expertise: Business
6 Publications
0 Projects
18 Scopus Citations
26 CrossRef
4 Years 8 Months Total Experience
Publications
6 Total
Articles
4
Chapters
2
Activity

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Scopus Scopus
18 Citations
3 h-index
CrossRef CrossRef
26 Citations
3 h-index
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Professional Recognition

Best Paper Award
2022
7th FSCONGRESS-2022 International Conference on Excellence in Marketing and Tourism Management

Community & Membership

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Personal Details

Doctor of Philosophy
2022
Acharya Nagarjuna University, Guntur
Assistant Professor (Grade-I)
Jan 2025 – Present
Central University of Orissa, Koraput | Department of Business Management
Assistant Professor (Grade-II)
Jan 2022 – Jan 2025
ICFAI Business School (IBS), Hyderabad | Marketing and Strategy
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Adventure tourism and visitors motivations: a mixed-method study on memorability and psychological well-being

Journal Article
Journal of Hospitality and Tourism Insights. Year: 2026. Volume: 9 , Issue: 3 , Pages: 1385-1404 .
Authors: Debajani Sahoo; Rhulia Nukhu; Satyabhusan Dash; Vikas Chauhan

Do Users Anthropomorphize AI-Based Virtual Influencers? Unraveling Reddit User Perceptions via Text Mining

Journal Article
International Journal of Human-Computer Interaction. Year: 2025. Volume: 41 , Issue: 14 , Pages: 8975-8988 .
Authors: Rhulia Nukhu; Swati Singh; Vinay Chittiprolu; Aafreen Ali

Is satisfaction a moderator? The effect of sensory experience on perceived environmental sustainability and WOM: a study on the world's first organic state – Sikkim, India

Journal Article
Journal of Hospitality and Tourism Insights. Year: 2024. Volume: 7 , Issue: 1 , Pages: 479-499 .
Authors: Rhulia Nukhu; Sapna Singh

Buying Used Clothes: Technology-Enabled Sustainability

Book Chapter
Year: 2024. Pages: 445-457 .
Authors: Nukhu, R.; Singh, S.

Branding dilemma: the case of branding Hyderabad city

Journal Article
International Journal of Tourism Cities. Year: 2020. Volume: 6 , Issue: 3 , Pages: 545-564 .
Authors: Nukhu, R.; Singh, S.

Perceived Sustainability of Seasonal Employees on Destination and Work—A Study in the Tourism Industry

Book Chapter
Year: 2020. Pages: 213-225 .
Authors: Rhulia Nukhu; Sapna Singh