Ministry of Education
B M Ghodeswar
VIDWAN ID: 6012

Dr B M Ghodeswar

Male Doctor of Philosophy
Professor | Department of Management
Indian Institute of Management,Mumbai
Maharashtra
Expertise: Management
Scopus 23488633800
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7 Publications
0 Projects
703 Scopus Citations
631 CrossRef
32 Years 1 Month Total Experience
Publications
7 Total
Articles
5
Chapters
2
Activity

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Scopus Scopus
703 Citations
4 h-index
CrossRef CrossRef
631 Citations
4 h-index
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Personal Details

Doctor of Philosophy
N/A
Professor
Aug 1994 – Present
Indian Institute of Management,Mumbai | Department of Management
Social Sciences
Management

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Scholarly Publications

Business process outsourcing: An approach to gain access to world-class capabilities

Journal Article
Business Process Management Journal. Year: 2008. Volume: 14 , Issue: 1 , Pages: 23-38 .
Authors: Bhimrao Ghodeswar; Janardan Vaidyanathan
DOI 10.1108/14637150810849382 Crossref Crossref: 62 Scopus Scopus: 71

Adoption of medical technology by hospitals: a review of innovation attributes and a conceptual model of the resulting service

Journal Article
World Review of Science, Technology and Sustainable Development. Year: 2006. Volume: 3 , Issue: 4 , Pages: 362-380 .
Authors: B.M. Ghodeswar; J. Vaidyanathan
DOI 10.1504/WRSTSD.2006.011114 Crossref Crossref: 5 Scopus Scopus: 4

Innovations in Customer Service: The Key to Business Success∗

Journal Article
Management and Labour Studies. Year: 2000. Volume: 25 , Issue: 3 , Pages: 170-176 .
Authors: B M Ghodeswar
DOI 10.1177/0258042X0002500302

Green Marketing Mix: A Review of Literature and Direction for Future Research

Book Chapter
Year: 2019. Pages: 1611-1629 .
Authors: Prashant Kumar; Bhimrao Ghodeswar
DOI 10.4018/978-1-5225-7915-1.ch078

Factors affecting consumers’ green product purchase decisions

Journal Article
Marketing Intelligence & Planning. Year: 2015. Volume: 33 , Issue: 3 , Pages: 330-347 .
Authors: Prashant Kumar; Bhimrao M Ghodeswar
DOI 10.1108/MIP-03-2014-0068 Crossref Crossref: 306 Scopus Scopus: 336

A study of green marketing practices in Indian companies

Book Chapter
Year: 2014. Volume: 2-4 , Pages: 991-1010 .
Authors: Bhimrao Ghodeswar; Prashant Kumar
DOI 10.4018/978-1-4666-7357-1.ch046 Scopus Scopus: 2

Building brand identity in competitive markets: A conceptual model

Journal Article
Journal of Product & Brand Management. Year: 2008. Volume: 17 , Issue: 1 , Pages: 4-12 .
Authors: Bhimrao M. Ghodeswar
DOI 10.1108/10610420810856468 Crossref Crossref: 258 Scopus Scopus: 290