Ministry of Education
Anuj Jain
VIDWAN ID: 599129

Dr Anuj Jain

Male Doctor of Philosophy
Assistant Professor (Grade-II) | Marketing Management
Indian Institute of Management Sirmaur
Expertise: Management
ORCID 0000-0002-7089-4228 Scopus 59156773400 Google Scholar GPaSLkYAAAAJ
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4 Publications
0 Projects
33 Scopus Citations
32 CrossRef
1 Year 11 Months Total Experience
Publications
4 Total
Articles
2
Proceedings
2
Activity

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Scopus Scopus
33 Citations
2 h-index
CrossRef CrossRef
32 Citations
2 h-index
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Professional Recognition

Best paper award at Behavioral Science in Management (BSIM) Conference 2023 at Indian Institute of Management, Ahmedabad for conference paper “Experimental Investigation of Manipulation and Moral Disengagement: The Game of Cheating
2023
IIM Ahmedabad

Community & Membership

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Personal Details

Doctor of Philosophy
2024
N/A
Bachelor of Technology
2015
N/A
Assistant Professor (Grade-II)
Oct 2024 – Present
Indian Institute of Management Sirmaur | Marketing Management
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Self‐quantification and consumer well‐being: A meta‐analytic review

Open Access
Journal Article
PSYCHOLOGY & MARKETING. Year: 2025. Volume: 42 , Issue: 2 , Pages: 514-538 .
Authors: Anuj Jain; Debasis Pradhan; Abhisek Kuanr; Shiwangi Singh
DOI 10.1002/mar.22141 Crossref Crossref: 25 Scopus Scopus: 24

How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping

Journal Article
Journal of Brand Management. Year: 2024. Volume: 31 , Issue: 6 , Pages: 616-631 .
Authors: Pahi, S.A.; Jain, A.; Pradhan, D.
DOI 10.1057/s41262-024-00363-y Crossref Crossref: 7 Scopus Scopus: 9

Brand avoidance in a self-quantified world: Roles of regulatory focus and multiplicity of data

Conference Paper
Year: 2023.
Authors: Anuj Jain; Debasis Pradhan; Sunil Kumar Sarangi

Brand Environmental Transgressions and Repercussions: A Gen.Z Perspective

Conference Paper
Year: 2023.
Authors: Sampa Anupurba Pahi; Anuj Jain