Pranati Dash
VIDWAN ID: 593700

Dr Pranati Dash

Female Doctor of Philosophy
Assistant Professor (Senior Grade) | Balaji Institute of Modern Management
SRI BALAJI UNIVERSITY, PUNE
Maharashtra
Expertise: Management
9 Publications
0 Projects
10 Scopus Citations
10 CrossRef
3 Years 5 Months Total Experience
Publications
9 Total
Articles
7
Chapters
2
Activity

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Scopus Scopus
10 Citations
2 h-index
CrossRef CrossRef
10 Citations
2 h-index
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Professional Recognition

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Community & Membership

ACADEMIC EXCELLENCE COMMITTEE
MEMBER
Jan 2024
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Personal Details

Doctor of Philosophy
2021
Mula Education Society's Arts, Commerce and Science College, Sonai, Tal. Nevasa, Dist. Ahmednagar 414105
Assistant Professor (Senior Grade)
Jun 2025 – Present
SRI BALAJI UNIVERSITY, PUNE | Balaji Institute of Modern Management
Assistant Professor
Apr 2023 – May 2025
Dr. Vishwanath Karad MIT World Peace University | Department of Business
Social Sciences
Management

Related Profiles

Scholarly Work

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Scholarly Publications

How do attitudes toward Covid-19 vaccine impact intentions to vaccinate in an emerging economy? The moderating effect of risk perception and Covid-19 anxiety

Journal Article
Health Marketing Quarterly. Year: 2021. Volume: 38 , Issue: 4 , Pages: 238-254 .
Authors: Abhijit Mohanty; Pranati Dash; Diptiman Banerji

Rethinking Marketing for a Sustainable Future

Book Chapter
Year: 2025. Pages: 1-30 .
Authors: Sarika Koluguri; Pranati Dash; Amit Ambar Gupta; Kunal Gaurav; Aishwarya Suraj Ray; Saumya Vats

Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era

Open Access
Journal Article
ECONOMICS. Year: 2025. Volume: 13 , Issue: 2 , Pages: 507-527 .
Authors: Waghmare, G.; Dash, P.; Jogalekar, J.; Killedar, M.; Rao, M.S.; Biswas, M.

AI-Driven Immersive Technologies for Sustainable Consumer Experience and Value Creation in Retail and Tourism

Book Chapter
Year: 2026. Pages: 211-248 .
Authors: Pranati Dash; Saileja Mohanty; Abinash Jena

DIGITAL BRANDING - ANTECEDENTS AND CONSEQUENCES

Journal Article
Year: 2025.

Revolutionizing the Purchase Funnel An in-depth analysis of Virtual Reality's impact on Consumer Decision Making

Journal Article
Year: 2024.
Authors: PRANATI DASH

Emergence of Consumer Brand Engagement into the Metaverse: A Thematic Analysis

Journal Article

An Exploratory Factor Analysis Approach to Building Online Consumer Engagement Construct on Social Networking Sites

Journal Article
Year: 2019.
Authors: PRANATI DASH
Showing 1 to 8 of 9 publications