Devikamatchi Saravananathan
VIDWAN ID: 585309

Mrs Devikamatchi Saravananathan

Female Master of Business Administration
Assistant Professor | Department of Management Studies
PSNA College of Engineering and Technology
Tamil Nadu
Expertise: Humanities, Multidisciplinary
2 Publications
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2 Years 3 Months Total Experience
Publications
2 Total
Chapters
2
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Personal Details

Master of Business Administration
2022
A.V.C. College of Engineering
Assistant Professor
Jun 2024 – Present
PSNA College of Engineering and Technology | Department of Management Studies
Arts and Humanities
Humanities, Multidisciplinary

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Scholarly Publications

Enhancing Brand Engagement Through AI-Driven Storytelling and Dynamic Content Creation in Digital Marketing

Book Chapter
Year: 2026. Pages: 101-135 .
Authors: P. S. Venkateswaran; S. Jeyakumar; S. Devi Kamatchi; S. Manimaran

Emerging Trends and Big Ideas for the Future of Artificial Intelligence (AI) in Education

Book Chapter
Year: 2025. Pages: 299-324 .
Authors: P. S. Venkateswaran; S. Devi Kamatchi; V. Ravikumar