Manimaran S
VIDWAN ID: 206605

Dr Manimaran S

Male Master of Technology
Director | Department of Management Studies
PSNA College of Engineering and Technology
Tamil Nadu
Expertise: Management
19 Publications
0 Projects
38 Scopus Citations
19 CrossRef
29 Years 6 Months Total Experience
Publications
19 Total
Articles
15
Chapters
3
Proceedings
1
Activity

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Scopus Scopus
38 Citations
4 h-index
CrossRef CrossRef
19 Citations
3 h-index
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Professional Recognition

Best Professor in Management Information System in Asia
2012
World Education Congress and CMO Asia

Community & Membership

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Personal Details

Master of Technology
2013
National Research Development Corporation
Doctor of Philosophy
2006
N/A
Master of Philosophy
1999
N/A
Master of Business Administration
1996
N/A
Bachelor of Engineering
1994
N/A
Director
Mar 1997 – Present
PSNA College of Engineering and Technology | Department of Management Studies
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

A probabilistic model for predicting service level adherence of application support projects

Journal Article
International Journal of Productivity and Quality Management. Year: 2018. Volume: 25 , Issue: 3 , Pages: 305-330 .
Authors: Srijith Sreenivasan; Manimaran Sundaram

Housing Finance Perceptual Analysis: Evidence based on potential borrowers at Home First Finance Company (HFFC), India1

Journal Article
Year: 2023. Volume: 37 , Issue: 3 , Pages: 813-826 .

Application of artificial intelligence to enhance business intelligence for increasing customer involvement in fmcg industry

Book Chapter
Year: 2024. Pages: 31-45 .
Authors: P. S. Venkateswaran; S. Manimaran; M. Sriramkumar; Latha Thamma Reddi; Sandeep Rangineni; Divya Marupaka

Work-family conflict and the entrepreneurial leadership of women entrepreneurs in India using structural equation modelling

Conference Paper
AIP Conference Proceedings. Year: 2024. Volume: 3180 , Issue: 1 .
Authors: N. Shobhana; B. Annette; S. Manimaran

Enhancing textile industry efficiency using data mining and business intelligence for optimal supply chain management

Open Access
Journal Article
Industria Textila. Year: 2026. Volume: 77 , Issue: 3 , Pages: 373-381 .
Authors: P. VIJAYALAKSHMI; MANIMARAN S; KISHORE KUNAL; VAIRAVEL MADESHWAREN

Enhancing Brand Engagement Through AI-Driven Storytelling and Dynamic Content Creation in Digital Marketing

Book Chapter
Year: 2026. Pages: 101-135 .
Authors: P. S. Venkateswaran; S. Jeyakumar; S. Devi Kamatchi; S. Manimaran

Exploring the Relationship of Cognitive Load and Trust in Human-AI Educational Interactions in Higher Education

Book Chapter
Year: 2026. Pages: 1-30 .
Authors: P. S. Venkateswaran; S. Manimaran; S. Suba

A model of Occupational Safety and Health Management System (OSHMS) for promoting and controlling health and safety in textile industry

Journal Article
Technology and Health Care. Year: 2015. Volume: 23 , Issue: 1 , Pages: 1-8 .
Authors: Manimaran, S.; Rajalakshmi, R.; Bhagyalakshmi, K.
Showing 1 to 8 of 19 publications