Ritu Yadav
VIDWAN ID: 578043

Dr Ritu Yadav

Female Doctor of Philosophy
Assistant Professor | Department of Management
GURUGRAM UNIVERSITY, GURUGRAM
Haryana
Expertise: Management
17 Publications
0 Projects
18 Scopus Citations
26 CrossRef
3 Years 11 Months Total Experience
Publications
17 Total
Articles
13
Chapters
4
Activity

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Scopus Scopus
18 Citations
3 h-index
CrossRef CrossRef
26 Citations
3 h-index
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Personal Details

Doctor of Philosophy
2019
Raman Research Institute
Master of Business Administration
2012
Raman Research Institute
Assistant Professor
Oct 2022 – Present
GURUGRAM UNIVERSITY, GURUGRAM | Department of Management
Social Sciences
Management

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Scholarly Publications

Modeling The Entrepreneurial Intention among Business Students

Journal Article
Year: 2021.

Factor Analysis Approach to Study Mobile Applications’ Characteristics and Consumers’ Attitudes

Book Chapter
Authors: Dr. Ritu Yadav

Gamified Apps and Customer Engagement: Modeling in Online Shopping Environment

Journal Article
Year: 2022.
Authors: Yadav, K.; Arora, A.; Yadav, R.; Prakash, C.

Occupational Stress and Work-Life Balance among Jurisdiction Professionals: A PLS-SEM Approach

Journal Article
Year: 2023.
Authors: Saini, Chand P.; Gaur, Nisha; Yadav, Ritu

Empowering Leadership and Innovative Work Behavior: Mediating Effect of Psychological Empowerment

Journal Article
Year: 2023.
Authors: Yadav, R.; Prakash, C.; Dalal, A.

Effect of the price drop on customer's perceived evaluation across selected product categories

Journal Article
Journal of Revenue and Pricing Management. Year: 2021. Volume: 20 , Issue: 2 , Pages: 204-210 .
Authors: Prakash, C.; Yadav, R.; Kadyan, S.

An Empirical Investigation of the Higher Educational Institutions’ Attractiveness as an Employer

Journal Article
South Asian Journal of Human Resources Management. Year: 2022. Volume: 9 , Issue: 1 , Pages: 130-148 .
Authors: Chand Prakash; Ritu Yadav; Amardeep Singh; Aarti

Self-efficacy, learning motivation and academic satisfaction of university students: mediating role of classroom engagement

Journal Article
Journal of Applied Research in Higher Education. Year: 2026. Volume: 18 , Issue: 1 , Pages: 238-253 .
Authors: Aarti Chahal; Ravin Kadian; Ritu Yadav; Chand Prakash
Showing 1 to 8 of 17 publications