Ministry of Education
Udayan Giri
VIDWAN ID: 575764

Udayan Giri

Male Master of Business Administration
Assistant Professor
PARUL INSTITUTE OF MANAGEMENT AND RESEARCH, VADODARA
Gujarat
Expertise: Business
ORCID 0000-0002-8436-9002 Scopus 58966821100 Google Scholar GMrWZvYAAAAJ
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6 Publications
0 Projects
9 Scopus Citations
5 CrossRef
8 Years 2 Months Total Experience
Publications
6 Total
Articles
1
Chapters
3
Proceedings
2
Activity

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Scopus Scopus
9 Citations
2 h-index
CrossRef CrossRef
5 Citations
2 h-index
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Personal Details

Master of Business Administration
2006
N/A
Assistant Professor
Jul 2023 – Present
PARUL INSTITUTE OF MANAGEMENT AND RESEARCH, VADODARA
Assistant Professor
Jul 2018 – Jun 2023
Lovely Professional University
Social Sciences
Business

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Scholarly Work

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Scholarly Publications

Understanding customer service chatbot user experience: An experimental study of chatbot interaction design

Conference Paper
Year: 2024. Pages: 118-123 .
Authors: Giri, U.; Sharma, A.; Oza, S.; Singh, P.; Angra, P.K.; Khanna, A.
DOI 10.1109/INNOCOMP63224.2024.00028 Crossref Crossref: 2 Scopus Scopus: 4

A Framework to Predict the Value of Cryptocurrencies Using the Decision Tree and Regression

Conference Paper
Year: 2023. Pages: 1-6 .
Authors: Kohli, N.; Sharma, A.; Kaur, H.; Giri, U.; Bedi, K.; Kumar, A.
DOI 10.1109/ICTBIG59752.2023.10456236

Leveraging Intelligent Process Automation for Customer Engagement in Sales and Marketing

Book Chapter
Year: 2024. Pages: 435-458 .
Authors: Anil Sharma; Veer P. Gangwar; Atanu Bhattacharyya; Udayan Giri; Ganesh Chavan; Surendra Mahato
DOI 10.4018/979-8-3693-5380-6.ch017 Crossref Crossref: 3 Scopus Scopus: 5

Impact of consumer buying behaviour on FMCG products through digital marketing

Open Access
Book Chapter
Year: 2026. Pages: 221-228 .
Authors: Udayan Giri; Anil Sharma; Renny Thomas; Ganesh Chavan; Prasanta Chatterjee Biswas
DOI 10.1201/9781003753445-25

Leveraging Digital Ecosystems for Growth and Innovation in Indian Railways: An Empirical Study

Book Chapter
Year: 2026. Pages: 1139-1154 .
Authors: Udayan Giri; Anil Sharma; Renny Thomas
DOI 10.1007/978-3-032-10016-0_91

Influence of Information Technology on Personalized Marketing and Customer Retention Strategies

Journal Article
Year: 2024.
Authors: Deshmukh, S.B.; Sharma, A.; Dhole, V.; Dash, S.; Giri, U.; Ganguly, I.