Vidwan-ID : 573915

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Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 5.6

56% Complete
5 Articles
3 Books

Dr Aayushi Singh

 Assistant Professor
Symbiosis Centre for Management Studies

Publications

  • 5
    Journal Articles
  • 3
    Book

Google Scholar

Co-author Network

Expertise

Management

This research, rooted in the field of management, delves into the underexplored market potential of the LGBT community in India, specifically in the context of technology products. It investigates how businesses can leverage Integrated Marketing Campaigns (IMC) to effectively engage this demographic, while also addressing the socio-psychological factors that influence their purchasing behaviors. By extending the UTAUT model to include the dimension of sexual orientation and exploring the unique

Personal Information

Dr Aayushi Singh

C-30 ARJUNENCLAVE, ARJUNGANJ SULTANPUR ROAD
Lucknow, Uttar Pradesh, India - 226002

Experience

  • Assistant Professor

    Symbiosis Centre for Management Studies, Pune

  • Assistant Professor

    Mittal School of Business

    Lovely Professional University, Jalandhar

Qualification

  • Ph.D

    Lovely Professional University

  • M.Com

    University of Lucknow

  • B.Com (Hons.)

    University of Lucknow

Publications (8)

Contact Us

  • The Director
    Information and Library Network Centre,
    Infocity,Gandhinagar
    Gujarat - 382007
  • Shri Yatrik Patel
  • Scientist-E (CS)
  • Shri Abhishek Kumar
  • Scientist-E (CS)