Ministry of Education
Jagrook Dawra
VIDWAN ID: 56446

Dr Jagrook Dawra

Male
Associate Professor | Marketing
Indian Institute of Management Raipur
Chhattisgarh
Expertise: Management
ORCID 0000-0003-3470-0059 Scopus 36699484300
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18 Publications
0 Projects
264 Scopus Citations
241 CrossRef
12 Years 3 Months Total Experience
Publications
18 Total
Articles
17
Chapters
1
Activity

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Scopus Scopus
264 Citations
8 h-index
CrossRef CrossRef
241 Citations
8 h-index
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American Marketing Association
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Associate Professor
Jun 2014 – Present
Indian Institute of Management Raipur | Marketing
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Evaluating Aaker's sources of brand equity and the mediating role of brand image

Open Access
Journal Article
Journal of Targeting, Measurement and Analysis for Marketing. Year: 2010. Volume: 18 , Issue: 3-4 , Pages: 189-198 .
Authors: Manpreet Singh Gill; Jagrook Dawra
DOI 10.1057/jt.2010.11 Crossref Crossref: 25 Scopus Scopus: 33

Perturbation model for a product of joint consumption

Open Access
Journal Article
Journal of Targeting, Measurement and Analysis for Marketing. Year: 2012. Volume: 20 , Issue: 3-4 , Pages: 145-157 .
Authors: Jagrook Dawra; Kanupriya Katyal; M N Reddy
DOI 10.1057/jt.2012.11

Discerning product benefits through visual thematic analysis

Journal Article
Journal of Product & Brand Management. Year: 2013. Volume: 22 , Issue: 1 , Pages: 30-39 .
Authors: Abhilash Ponnam; Jagrook Dawra
DOI 10.1108/10610421311298669 Crossref Crossref: 6 Scopus Scopus: 10

“Can you do something about the price?” - exploring the indian deal and bargaining-prone customer

Journal Article
Journal of Consumer Marketing. Year: 2015. Volume: 32 , Issue: 5 , Pages: 356-366 .
Authors: Jagrook Dawra; Kanupriya Katyal; Vipin Gupta
DOI 10.1108/JCM-09-2014-1158 Crossref Crossref: 15 Scopus Scopus: 15

“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer

Book Chapter
Year: 2016. Pages: 43-44 .
Authors: Jagrook Dawra; Kanupriya Katyal; Vipin Gupta
DOI 10.1007/978-3-319-19428-8_14

Capturing Heterogeneity in Preference for a Real Estate Offering Using a Hierarchical Bayesian Regression Model

Journal Article
Journal of Real Estate Research. Year: 2016. Volume: 38 , Issue: 2 , Pages: 291-320 .
Authors: Kanupriya Katyal; Jagrook Dawra
DOI 10.1080/10835547.2016.12091446 Crossref Crossref: 5 Scopus Scopus: 5

The role of customer engagement in the involvement-loyalty link

Journal Article
Marketing Intelligence & Planning. Year: 2019. Volume: 37 , Issue: 1 , Pages: 66-79 .
Authors: Prateeksha Parihar; Jagrook Dawra; Vinita Sahay
DOI 10.1108/MIP-11-2017-0318 Crossref Crossref: 67 Scopus Scopus: 81

The role of customer engagement in travel services

Journal Article
Journal of Product & Brand Management. Year: 2020. Volume: 29 , Issue: 7 , Pages: 899-911 .
Authors: Prateeksha Parihar; Jagrook Dawra
DOI 10.1108/JPBM-11-2018-2097 Crossref Crossref: 37 Scopus Scopus: 44
Showing 1 to 8 of 18 publications