Prof Soumya Sarkar
Associate Professor
| Marketing Management
Indian Institute of Management Ranchi
(2022 - 2024)
Odisha
Expertise:
Management
24
Publications
0
Projects
126
Scopus Citations
113
CrossRef
9 Years 7 Months Total Experience
Scopus
126
Citations
7
h-index
CrossRef
113
Citations
5
h-index
Google Scholar
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Professional Recognition
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Community & Membership
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Personal Details
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Associate Professor
Feb 2022 – Jul 2024
Indian Institute of Management Ranchi
| Marketing Management
Assistant Professor
Jan 2015 – Jan 2022
Indian Institute of Management Ranchi
| Marketing Management
Social Sciences
Scholarly Work
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Explicating the alignment-advocacy pathway and developing a measure for stakeholder-based corporate brand equity in business markets
Customer experience in B2B knowledge markets: perspectives on selling center and so-cial buying
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Scholarly Publications
Intentions to Pursue a Sales Career: Integrating Intentions to Study Sales and Learning Experience: An Abstract
Exploring Facets of Spokesperson Effectiveness in B2B Advertising: What Works and What doesn’t? An Abstract
10.1007/978-3-030-39165-2_44
Scopus: 1
Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India
Marketing measurement: The traditional and the modern-way forward
Meta-Analysis of fMRI for Emotional and Cognitive States Shows Hierarchical Invariant Optimization in Brain
Cognitive Engineering for AI: An Octave Drawing Test for Building a Mathematical Structure of a Subconscious Mind
10.1007/978-981-16-7597-3_11
Crossref: 2
Linking political brand image and voter perception in India: A political market orientation approach
Customer experience in pharmaceutical B2B markets: perspectives of buyers and sellers
Showing 1 to 8 of 24 publications