Ministry of Education
Joshy Joseph
VIDWAN ID: 56370

Dr Joshy Joseph

Male Doctor of Philosophy
Associate Professor | Marketing Management
Indian Institute of Management Kozhikode
Kerala
Expertise: Management
Scopus 58900033200 Google Scholar d4eJ1OIAAAAJ
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9 Publications
0 Projects
113 Scopus Citations
109 CrossRef
16 Years 4 Months Total Experience
Publications
9 Total
Articles
9
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Scopus Scopus
113 Citations
5 h-index
CrossRef CrossRef
109 Citations
5 h-index
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Personal Details

Doctor of Philosophy
N/A
Associate Professor
May 2010 – Present
Indian Institute of Management Kozhikode | Marketing Management
Social Sciences
Management

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Scholarly Publications

Consumer promotions in the indian market

Journal Article
Journal of International Consumer Marketing. Year: 2011. Volume: 23 , Issue: 2 , Pages: 151-165 .
Authors: Joshy Joseph; Bharadhwaj Sivakumaran
DOI 10.1080/08961530.2011.543056 Crossref Crossref: 5 Scopus Scopus: 7

Winning the loyalty cup: Impact of symbol-related brand elements on brand loyalty of sports clubs

Open Access
Journal Article
International Journal of Sport Management and Marketing. Year: 2021. Volume: 21 , Issue: 3-4 , Pages: 245-264 .
Authors: Aravind Reghunathan; Joshy Joseph
DOI 10.1504/IJSMM.2021.118823 Crossref Crossref: 2 Scopus Scopus: 2

Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity

Journal Article
Journal of Promotion Management. Year: 2020. Volume: 26 , Issue: 4 , Pages: 524-543 .
Authors: Joshy Joseph; Bharadhwaj Sivakumaran; Shawn Mathew
DOI 10.1080/10496491.2020.1719953 Crossref Crossref: 36 Scopus Scopus: 37

What decides my purchase of non-fungible tokens?

Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2024. Volume: 23 , Issue: 2 , Pages: 586-607 .
Authors: Vishnu Prasad V; Meta Dev Prasad Murthy; Joshy Joseph; Atanu Adhikari
DOI 10.1002/cb.2221 Crossref Crossref: 14 Scopus Scopus: 17

Conventroad.com: a fashion curation experiment

Journal Article
Emerging Marketing Case studies. Year: 2023. Volume: 13 , Issue: 1 , Pages: 1-26 .
Authors: Irene Johnson; Nobin Thomas; Joshy Joseph; Priya Narayanan; Ameya Nambudiri
DOI 10.1108/EEMCS-06-2019-0163 Scopus Scopus: 1

Workplace bullying and employee silence: the role of affect-based trust and climate for conflict management

Journal Article
International Journal of Conflict Management. Year: 2024. Volume: 35 , Issue: 5 , Pages: 1034-1059 .
Authors: Arathi Krishna; Devi Soumyaja; Joshy Joseph
DOI 10.1108/IJCMA-09-2023-0190 Crossref Crossref: 16 Scopus Scopus: 14

Over two decades of research on choice overload: An overview and research agenda

Open Access
Journal Article
INTERNATIONAL JOURNAL OF CONSUMER STUDIES. Year: 2024. Volume: 48 , Issue: 2 .
Authors: Breeze Mary Jacob; Sam Thomas; Joshy Joseph
DOI 10.1111/ijcs.13029 Crossref Crossref: 35 Scopus Scopus: 34

“Brands Have Changed, What About Consumers?” Evaluations and Consumption Visibility of Cross-Gender Brand Extensions

Journal Article
Journal of Global Marketing. Year: 2026. Volume: 39 , Issue: 1 , Pages: 88-102 .
Authors: Aravind Reghunathan; Subrat Sarangi; Joshy Joseph
DOI 10.1080/08911762.2025.2502933 Crossref Crossref: 1 Scopus Scopus: 1
Showing 1 to 8 of 9 publications