Vidwan-ID : 56206

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    Score criteria

Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 5.2

52% Complete
7 Articles

Prof Amit Mookerjee

Professor
Indian Institute of Management, Lucknow

Publications

  • 7
    Journal Articles
  • 1
    Conference
    Proceedings
  • 7

Citations / H-Index

96 Citations
5 h-index
47 Citations



Co-author Network


Expertise

Business

Customer Relationships: Profitability/CLV drivers, Satisfaction, Trust, Commitment. Loyalty.Consumer Research: Geo-demographic consumption patterns, Customer Value, involvementValue orientation, drivers of adoption, demographic-values-lifestyles linkage in India.

Personal Information

Prof Amit Mookerjee

Male
Indian Institute Of Management, Lucknow, Prabandh Nagar
Lucknow, Uttar Pradesh, India - 226013


Experience in Months

Academic: 10 Administrative: 0 Industry: 0

Experience

  • Professor

    Marketing

    Indian Institute of Management, Lucknow, Lucknow


Qualification

  • Ph.D

    Mohanlal Sukhadia University


Publications (8)