Ministry of Education
Prerana Baber
VIDWAN ID: 545822

Dr Prerana Baber

Female Doctor of Philosophy
Assistant Professor | Department of Law
Symbiosis International (Deemed University), Pune
Maharashtra
Expertise: Management
ORCID 0000-0002-7354-1516 Scopus 57219514193 ResearcherID ABN-6783-2022 Google Scholar qlXds0oAAAAJ
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20 Publications
0 Projects
285 Scopus Citations
254 CrossRef
2 Years 2 Months Total Experience
Publications
20 Total
Articles
17
Chapters
2
Proceedings
1
Activity

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Scopus Scopus
285 Citations
10 h-index
CrossRef CrossRef
254 Citations
8 h-index
Google Scholar Google Scholar

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Professional Recognition

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Community & Membership

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Personal Details

Doctor of Philosophy
2016
N/A
Assistant Professor (Grade-I)
Jul 2024 – —
SYMBIOSIS Law School, NOIDA
Assistant Professor
Jul 2024 – —
Symbiosis International (Deemed University), Pune | Department of Law
Assistant Professor
Jul 2024 – Present
Symbiosis International (Deemed University), Pune | Department of Law
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach

Open Access
Journal Article
International Journal of Information Management Data Insights. Year: 2024. Volume: 4 , Issue: 2 , Pages: 100239 .
Authors: Ruturaj Baber; Prerana Baber; Sumit Narula
DOI 10.1016/j.jjimei.2024.100239 Crossref Crossref: 8 Scopus Scopus: 11

The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations

Book Chapter
Year: 2022. Pages: 275-286 .
Scopus Scopus: 10

Battle Royale Game Player’s Commitment and Branding Outcomes: Exploring Role of Brand Tribalism and Community

Journal Article
Journal of Content Community and Communication. Year: 2022. Volume: 16 , Issue: 8 , Pages: 135-147 .
DOI 10.31620/JCCC.12.22/12

Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model

Journal Article
Journal of Hospitality and Tourism Insights. Year: 2023. Volume: 6 , Issue: 5 , Pages: 2298-2316 .
Authors: Ruturaj Baber; Prerana Baber
DOI 10.1108/JHTI-06-2022-0270 Crossref Crossref: 101 Scopus Scopus: 114

Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature review

Open Access
Review
Cogent Business & Management. Year: 2024. Volume: 11 , Issue: 1 .
Authors: Ruturaj Baber; Shilpa Sankpal; Prerana Baber; Chanda Gulati
DOI 10.1080/23311975.2024.2321800 Crossref Crossref: 18 Scopus Scopus: 21

INVESTIGATING THE ROLE OF UTAUT2 IN THE USER SATISFACTION AND CONTINUED USAGE OF MOBILE FITNESS APPS: EVIDENCES FROM INDIA

Open Access
Journal Article
Journal of Content Community and Communication. Year: 2024. Volume: 21 , Pages: 110-129 .
DOI 10.31620/JCCC.12.24/09 Crossref Crossref: 1 Scopus Scopus: 1

The Impact of Artificial Intelligence on Digital Employee Engagement

Journal Article
Prabandhan: Indian Journal of Management. Year: 2024. Volume: 17 , Issue: 9 , Pages: 24-43 .
Authors: Abhilasha Dixit; Rimjhim Jha; Ruturaj Baber; Prerana Baber
DOI 10.17010/pijom/2024/v17i9/173940 Crossref Crossref: 13 Scopus Scopus: 14

Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism

Journal Article
British Food Journal. Year: 2025.
Authors: Ashish Ashok Uikey; Ruturaj Baber; Prerana Baber; Zericho R. Marak; Devvandya Mishra
DOI 10.1108/BFJ-12-2024-1266 Crossref Crossref: 10 Scopus Scopus: 10
Showing 1 to 8 of 20 publications