Vidwan-ID : 54039

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Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 7.6

76% Complete
15 Articles
2 Books
1 Projects
5 Awards

Dr G Muruganantham

Associate Professor
National Institute of Technology, Tiruchirappalli

Publications

  • 15
    Journal Articles
  • 2
    Book
  • 1
    Projects
  • 5
    Awards
  • 6

Citations / H-Index

115 Citations
4 h-index
89 Citations


Google Scholar


Co-author Network


Expertise

Management

Marketing Management, Consumer Behaviour, Advertising Management, Brand Management, Total Quality Management.

Personal Information

Dr G Muruganantham

Male
Department Of Management Studies National Institute Of Technology
Tiruchirappalli, Tamil Nadu, India - 620015


Experience in Months

Academic: 10 Administrative: 0 Industry: 0

Experience

  • Associate Professor

    Department of Management Studies

    National Institute of Technology, Tiruchirappalli, Tiruchirapalli


Qualification

  • PhD

    Alagappa University


Honours and Awards

2012

Best Paper Award

Anna University, Chennai

2012

Best Case Study Award

PESIT, Bangalore

2010

Best Paper Award

London College of Management Studies

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2012

Best Paper Award

Anna University, Chennai

2012

Best Case Study Award

PESIT, Bangalore

2010

Best Paper Award

London College of Management Studies

2009

Best in the Session

Institute for Business and Finance Research, New Jersey, USA

2008

Best Paper Award

Kalasalingam University, Krishnankoil, Tamilnadu

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Doctoral Theses Guided

2018

Private Label Brands in India

National Institute of Technology Tiruchirappalli,K. Priyadharshini

2014

Impulse Buying Behaviour

National Institute of Technology Tiruchirappalli,Ravi Shankar Bhakat

2018

Private Label Brands in India

National Institute of Technology Tiruchirappalli,K. Priyadharshini

2014

Impulse Buying Behaviour

National Institute of Technology Tiruchirappalli,Ravi Shankar Bhakat

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Membership In Professional Bodies

2014

All India Management Association

Member

2014

All India Management Association

Member

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Research Projects

Social cause advertisements

Funding Agency : ICSSR, New Delhi

Social cause advertisements

Funding Agency : ICSSR, New Delhi

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Publications (17)