Dr G Muruganantham
Associate Professor
| Department of Management Studies
National Institute of Technology, Tiruchirapalli
Tamil Nadu
Expertise:
Management
22
Publications
1
Projects
193
Scopus Citations
157
CrossRef
8 Years 6 Months Total Experience
Scopus
193
Citations
5
h-index
CrossRef
157
Citations
5
h-index
Google Scholar
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Professional Recognition
Best Paper Award
2010
London College of Management Studies
Best in the Session
2009
Institute for Business and Finance Research, New Jersey, USA
Best Paper Award
2008
Kalasalingam University, Krishnankoil, Tamilnadu
Best Paper Award
2012
Anna University, Chennai
Best Case Study Award
2012
PESIT, Bangalore
Community & Membership
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All India Management Association
MemberPersonal Details
Doctor of Philosophy
2009
DST-Aryabhatta Research Institute of Observational Sciences
Associate Professor
Mar 2018 – Present
National Institute of Technology, Tiruchirapalli
| Department of Management Studies
Social Sciences
Scholarly Work
Social cause advertisements
CompletedImpulse Buying Behaviour
Private Label Brands in India
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Scholarly Publications
Celebrity endorsement – a competitive tool for brand positioning
10.1504/IJVCM.2009.031768
Scopus: 1
ANT mobility model in wireless networks using network simulator
Scopus: 4
Antecedents and consequences of private brand purchase: A systematic review and a conceptual framework
Application of interpretive structural modelling for analysing barriers to total quality management practices implementation in the automotive sector
Dimensions of job advertisement as signals for achieving job seeker’s application intention
A study on the effectiveness of aesthetically appealing print recruitment advertisement
Understanding job and organizational attributes as signals from recruitment advertisement
Mobile learning as the future of e-learning
Scopus: 1
Showing 1 to 8 of 22 publications