Prof B Senthil Arasu
Professor
| Department of Management Studies
National Institute of Technology, Tiruchirapalli
Tamil Nadu
Expertise:
Management
38
Publications
5
Projects
932
Scopus Citations
837
CrossRef
7 Years Total Experience
Scopus
932
Citations
13
h-index
CrossRef
837
Citations
12
h-index
Google Scholar
Loading Scholar statistics...
Professional Recognition
Best Project Award
1997
Government of Tamil Nadu
Community & Membership
Board of Studies, Sri Krishna College of Engineering and Technology, Coimbatore
MemberTANCET
External MemberBoS, MS University
External MemberIndian Society for Technical Education
Life MemberPersonal Details
Doctor of Philosophy
2007
N/A
Professor
Sep 2019 – Present
National Institute of Technology, Tiruchirapalli
| Department of Management Studies
Social Sciences
Scholarly Work
MDP for middle level executives
CompletedFinancial distress prediction using data mining techniques
CompletedManagement capacity building of SMEs in INdia
CompletedDesign and delivery on topics like creativity, risk taking , achievement motivation, team building, strategic orientation
CompletedFinance for non-finance executives
CompletedA study on adoption of internet banking in public and private sector banks
A Study on Perceived Risk in Investment with reference to investor of stocks, mutual funds, ULIPS
Developing an efficient model to forecast intraday prices of stock Indices – linear versus nonlinear techniques
Factors affecting the acceptance of internet banking- an hybrid model and validation using SEM
Customer expectation of store attributes and store patronage decision towards organized retail outlets
No Data Found
There is currently nothing to display here.
Scholarly Publications
Customer's choice amongst self service technology (SST) channels in retail banking: A study using analytical hierarchy process (AHP)
Scopus: 25
Facades of attractive employer in Indian IT industry: Existing employee perspective
Behavioral intention towards mobile banking in india: The case of state bank of india (sbi)
Examining beliefs towards social media advertisements among students and working professionals: an application of discriminant analysis
Assessing the Linkage of Behavioural Traits and Investment Decisions using SEM Approach.
Scopus: 15
The state of internet marketing research (2005-2012): A systematic review using classification and relationship analysis
Performances of data mining techniques in forecasting stock index - Evidence from India and US
Open AccessPerception of Indian consumers towards social media advertisements in Facebook, Linkedin, Youtube and Twitter
Showing 1 to 8 of 38 publications