Prof Shashi Shekhar Mishra
Retired Assistant Professor
| Department of Management Sciences
Indian Institute of Technology, Kanpur
(2014)
Uttar Pradesh
Expertise:
Business, Finance
8
Publications
0
Projects
34
Scopus Citations
32
CrossRef
1 Year Total Experience
Scopus
34
Citations
4
h-index
CrossRef
32
Citations
3
h-index
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Personal Details
Bachelor of Technology
2004
KARNPURA COLLEGE, BARKAGAON
Retired Assistant Professor
Jan 2014 – —
Indian Institute of Technology, Kanpur
| Department of Management Sciences
Social Sciences
Scholarly Work
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Scholarly Publications
Teaching Note: Case 5: To Switch or Not to Switch-Madhu’s Dilemma
Role of source-destination proximity in international inbound tourist arrival: empirical evidences from India
Case study 5: To switch or not to switch-madhu's dilemma
10.1007/978-3-319-51545-8_5
Scopus: 1
An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model
Moderating roles of organizational inertia and project duration in the NPD process: An empirical investigation
The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
10.1108/02634501311312053
Scopus: 5