Ministry of Education
Arti D Kalro
VIDWAN ID: 52006

Prof Arti D Kalro

Female Doctor of Philosophy
Associate Professor | Shailesh J Mehta School of Management
Indian Institute of Technology, Bombay
Maharashtra
Expertise: Management
Scopus 36465156300
SheRNI View older version My Dashboard
28 Publications
0 Projects
766 Scopus Citations
693 CrossRef
15 Years 10 Months Total Experience
Publications
28 Total
Articles
24
Chapters
1
Proceedings
3
Activity

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Scopus Scopus
766 Citations
16 h-index
CrossRef CrossRef
693 Citations
15 h-index
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Professional Recognition

Fellowship
2014
Indian Institutes of Management, Ahmedabad
Received the Departmental Excellence in Teaching Award (EiT
2016
IIT Bombay

Community & Membership

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Personal Details

Doctor of Philosophy
2010
N/A
Associate Professor
Apr 2018 – Present
Indian Institute of Technology, Bombay | Shailesh J Mehta School of Management
Assistant Professor
Nov 2010 – May 2018
Indian Institute of Technology, Bombay
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands

Conference Paper
Year: 2015. Pages: 103-111 .
Authors: Siddhartha Sarkar; Dinesh Sharma; Arti D. Kalro
DOI 10.1007/978-3-319-20182-5_11 Crossref Crossref: 8 Scopus Scopus: 8

Direct or indirect comparative ads: The moderating role of information processing modes

Journal Article
JOURNAL OF CONSUMER BEHAVIOUR. Year: 2013. Volume: 12 , Issue: 2 , Pages: 133-147 .
Authors: Kalro, A.D.; Sivakumaran, B.; Marathe, R.R.
DOI 10.1002/cb.1421 Crossref Crossref: 24 Scopus Scopus: 27

Comparative advertising in India: A content analysis of english print advertisements

Journal Article
Journal of International Consumer Marketing. Year: 2010. Volume: 22 , Issue: 4 , Pages: 377-394 .
Authors: Kalro, A.D.; Sivakumaran, B.; Marathe, R.R.
DOI 10.1080/08961530.2010.505887 Crossref Crossref: 13 Scopus Scopus: 16

A comprehensive framework of brand name classification

Journal Article
Journal of Brand Management. Year: 2015. Volume: 22 , Issue: 2 , Pages: 79-116 .
Authors: Sunny Arora; Arti D Kalro; Dinesh Sharma
DOI 10.1057/bm.2015.8 Crossref Crossref: 42 Scopus Scopus: 42

Private label brands in an emerging economy: an exploratory study in India

Journal Article
International Journal of Retail & Distribution Management. Year: 2016. Volume: 44 , Issue: 2 , Pages: 203-222 .
Authors: Siddhartha Sarkar; Dinesh Sharma; Arti D. Kalro
DOI 10.1108/IJRDM-07-2015-0102 Crossref Crossref: 33 Scopus Scopus: 39

Threat, efficacy and message framing in consumer healthcare

Journal Article
Marketing Intelligence & Planning. Year: 2017. Volume: 35 , Issue: 4 , Pages: 442-457 .
Authors: Nachiketas Nandakumar; Bharadhwaj Sivakumaran; Arti Kalro; Piyush Sharma
DOI 10.1108/MIP-07-2016-0117 Crossref Crossref: 10 Scopus Scopus: 12

The ad format-strategy effect on comparative advertising effectiveness

Journal Article
European Journal of Marketing. Year: 2017. Volume: 51 , Issue: 1 , Pages: 99-122 .
Authors: Kalro, A.D.; Sivakumaran, B.; Marathe, R.R.
DOI 10.1108/EJM-11-2015-0764 Crossref Crossref: 17 Scopus Scopus: 19

Environmental claims in Indian print advertising: An empirical study and policy recommendation

Journal Article
Social Responsibility Journal. Year: 2017. Volume: 13 , Issue: 3 , Pages: 473-490 .
Authors: Mousami Prasad; Trupti Mishra; Arti D. Kalro; Varadraj Bapat
DOI 10.1108/SRJ-05-2016-0091 Crossref Crossref: 12 Scopus Scopus: 13
Showing 1 to 8 of 28 publications