Pratik Modi
VIDWAN ID: 475260

Prof Pratik Modi

Male
Dean | School of Management
BML MUNJAL UNIVERSITY
42 Publications
0 Projects
424 Scopus Citations
393 CrossRef
3 Years Total Experience
Publications
42 Total
Articles
39
Books
1
Chapters
2
Activity

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Scopus Scopus
424 Citations
13 h-index
CrossRef CrossRef
393 Citations
12 h-index
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Dean
Sep 2023 – Present
BML MUNJAL UNIVERSITY | School of Management
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Scholarly Publications

Capabilities, Markets and Digital Futures in Rural Transformation

Editorial
International Journal of Rural Management. Year: 2026. Volume: 22 , Issue: 1 , Pages: 7-9 .
Authors: Pratik Modi

Foreword

Editorial
Year: 2018. Pages: xv-xvi .

Vanraj Mini-Tractors: Is Small Beautiful?

Journal Article

Measuring Market Orientation in Nonprofit Organizations

Journal Article

Measuring market orientation in nonprofit organizations

Journal Article
Journal of Strategic Marketing. Year: 2012. Volume: 20 , Issue: 5 , Pages: 447-460 .
Authors: Modi, P.

Message from the New Editorial Team

Open Access
Journal Article
International Journal of Rural Management. Year: 2012. Volume: 8 , Issue: 1-2 , Pages: 1-2 .
Authors: Shah, T.; Modi, P.; Kumar, M.; Yadav, V.

Rural Marketing: Marketing to the Rural, Poor or Disadvantaged Consumers

Open Access
Journal Article
International Journal of Rural Management. Year: 2012. Volume: 8 , Issue: 1-2 , Pages: 3-5 .
Authors: Modi, P.

Rural Marketing: Marketing to the Rural, Poor, or Disadvantaged Consumers (Guest Editorial to the Special Issue)

Journal Article
Showing 1 to 8 of 42 publications