Ministry of Education
Bujula Rajeswari
VIDWAN ID: 466348

Dr Bujula Rajeswari

Female Doctor of Philosophy
Assistant Professor
G.Narayanamma Institute of Technology & Science for Women
Telangana
Expertise: Management
ORCID 0009-0008-5391-5331 Scopus 57212726710 Google Scholar Znog964AAAAJ
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14 Publications
0 Projects
1 Scopus Citations
2 CrossRef
7 Years 5 Months Total Experience
Publications
14 Total
Articles
10
Chapters
4
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Scopus Scopus
1 Citations
1 h-index
CrossRef CrossRef
2 Citations
1 h-index
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Community & Membership

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Personal Details

Doctor of Philosophy
2021
Ajmal Khan Tibbiya College
Master of Business Administration
2007
Kolhapur Institute of Technology's College of Engineering (Autonomous), GOKUL-SHIRGAON
Bachelor of Science
2005
N/A
Assistant Professor
Sep 2023 – Present
G.Narayanamma Institute of Technology & Science for Women
Assistant Professor
Sep 2012 – Aug 2015
Sanskrithi School of Business, Puttaparthi
Assistant Professor
Jul 2007 – Nov 2008
PRABHATH INSTITUTE OF BUSINESS MANAGEMENT, PARNAPALLI (V), NANDYAL
Social Sciences
Management

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Scholarly Work

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Scholarly Publications

The Influence of Social Validation and Marketing Strategies on Luxury Purchases and Post-Purchase Regret

Book Chapter
Year: 2026. Pages: 695-704 .
Authors: Aneesha K. Shaji; Katepogu Kiran Kumar; B. Rajeswari; Frejo K. Aji; Kalyani Ajay
DOI 10.1007/978-3-031-99470-8_70

Mergers and Acquisitions in India: A Financial Analysis of Selected Companies

Book Chapter
Year: 2025. Pages: 225-235 .
Authors: Katepogu Kiran Kumar; A. Karthikeyan; B. Rajeswari; Areman Ramyasri
DOI 10.1007/978-3-031-75095-3_18

The Impact of Social Media Marketing on Financial Services and Literacy: A Case Study of Gen-Z Customers

Book Chapter
Year: 2026. Pages: 575-589 .
Authors: Honnali, P.; Kumar, K.K.; Manasa, C.T.; Rajeswari, B.; Babu, T.M.
DOI 10.1007/978-3-031-99466-1_53

Exploring Impulse Buying Patterns Among Millennials In The Fashion Retail Sector: An Analysis

Journal Article
Journal of Informatics Education and Research. Year: 2025. Volume: 5 , Issue: 2 .
Authors: Bobby Brahme Pandey
DOI 10.52783/jier.v5i2.3043

An Empirical Study with Panel Data: The Impact of Forex Rates, Brent Crude Oil and Gold Prices on the Indian Stock Indices

Book Chapter
Year: 2025. Pages: 607-614 .
Authors: Hema Neelam; B. Rajeswari; Areman Ramyasri; Katepogu Kiran Kumar
DOI 10.1007/978-3-031-75095-3_47 Scopus Scopus: 1

Understanding Consumer Behavior in the Retail Sector Using RFM Segmentation and Machine Learning: An Analysis

Journal Article
Year: 2024.
DOI 10.52783/eel.v14i3.1783 Crossref Crossref: 2

An Empirical Study on Job stressors on Stress level of Police Personnel-With respect a District in Andhra Pradesh

Journal Article
Year: 2020.
Authors: Dr B Rajeswari

A Review of Literature on Stress in Police Personnel

Journal Article
Year: 2018.
Authors: Rajeswari Reddy
Showing 1 to 8 of 14 publications