Vidwan-ID : 458161

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Academic

Orcid Id 0009-0004-0628-3686
Scopus Id 57196058570
Google Scholar Id GrxkBFwAAAAJ

Score criteria

Criteria	Point
Personal Details	1
Expertise Details	1
Experience Details	1
Qualification Details	1
Employee ID	0.2
Orcid ID	0.2
Researcher ID	0.2
Scopus ID	0.2
Google Scholar ID	0.2
Honours <=3< /td>	0.3
Honours >3	0.5
Project worth less than Rs.5,00,000/-	0.2
Project worth more than Rs.5,00,000/-	0.5
Membership in professional Bodies < 5	0.5
Membership in professional bodies >=5	1
No of publications <=15	1
No of publications between 15-45	2
No of publications >45	3

Vidwan Score 8.7

42 Articles

1 Projects

1 Awards

Prof Vinod Kumar Bishnoi

Professor

Guru Jambheshwar University of Science and Technology

Publications

42

Journal Articles
1

Conference
Proceedings
1

Projects
1

Awards
2

Citations / H-Index

12 Citations

1 h-index

9 Citations

Google Scholar

Co-author Network

Expertise

Management

Marketing and Consumer Behaviour

Personal Information

Prof Vinod Kumar Bishnoi

1968 Male

Haryana School Of Business Guru Jambheshwar University Of Science And Technology, Hisar, Haryana, India

Hisar, Haryana, India - 125001

Experience

2011 - Present

Professor

Haryana School of Business

Guru Jambheshwar University of Science and Technology,Hisar
2023 - 2011

Director

Guru Jambheshwar University of Science and Technology,Hisar
2011 - 2011

Professor

Haryana School of Business

Guru Jambheshwar University of Science and Technology,Hisar

Qualification

2001

PhD

Guru Jambheshwar University of Science and Technology

Honours and Awards

2017

Best paper award in marketing area

Haryana School of Business

2017

Best paper award in marketing area

Haryana School of Business

Read Less

Doctoral Theses Guided

2023

Awareness Perception and Implementation Challenges of Pradhan Mantri Matru Vandana Yojana in Haryana

Haryana School of Business ,Nisha Bishnoi

2023

Demographic and Lifestyle Factors Affecting Car Purchase: A Study Of Northern India

Haryana School of Business ,Reetika Bhardwaj

2021

Determinats and triggers of online impulse buying an empirical stduy

Haryana School of Business ,Ms.Sagarika Godara

2023

Awareness Perception and Implementation Challenges of Pradhan Mantri Matru Vandana Yojana in Haryana

Haryana School of Business ,Nisha Bishnoi

2023

Demographic and Lifestyle Factors Affecting Car Purchase: A Study Of Northern India

Haryana School of Business ,Reetika Bhardwaj

2021

Determinats and triggers of online impulse buying an empirical stduy

Haryana School of Business ,Ms.Sagarika Godara

2020

Training and Placement of Engineering and Management Students in Haryana: Challenges and Avenues

Haryana School of Business ,Mr. Aditya Vir Singh

2019

Food Related Lifestyle-A Segmentation Approach Towards Convenience Food

Haryana School of Business ,Ms.Neetu Munjal

2019

A Study of Marketing Practices of Milk in India

Haryana School of Business ,Mr.Sandeep Muwal

2019

Patients’ Perceptions towards Selection and Satisfaction Regarding Super Speciality Heart Hospitals in India

Haryana School of Business ,Mr. Sushil Kumar Sharma

2019

Awareness, Perception and Implementation Challenges: A Study of Rastriya Swasthya Bima (RSBY) in India

Haryana School of Business ,Ms. Deepshikha

2019

Demographic and Psychological Factors Influencing The Selection of Ready-to-Eat Foods

Haryana School of Business ,Mr.Sandeep

2018

Consumers’ Perception and Purchase Intention towards Organic Food Products

Haryana School of Business,Mr. Praveen Kumar

2018

Demographic and Lifestyle Characteristics Associated with Dietary Supplement Use

Haryana School of Business ,Ms.Parul Yadav

2018

Vendor-Buyer Relationship in Indian Automobile Sector: A Study of Supply Chain Management

Haryana School of Business ,Ms.Parmjot Singh

2017

INFLUENCE OF REFERENCE GROUP ON PURCHASING BEHAVIOUR OF MOBILE PHONE CONSUMERS IN RURAL HARYANA

Haryana School of Business , Mr.Sandeep Mann

2017

CONSUMER ATTITUDE TOWARDS ONLINE RETAILING: A STUDY OF NATIONAL CAPITAL REGION

Haryana School of Business ,Mr. Sandeep Kumar

2015

Exploration of Brand Personality Dimensions and its relationship with Human Personality- A Study with reference to Motor Bikes

Haryana School of Business ,Mr.Ajay Kumar

2013

Service Quality Gaps in Indian Hospitals

Haryana School of Business ,Mr. J. Sivakumaran

2012

Behaviour of Rural Consumer and its Marketing Implications

Haryana School of Business ,Ms. Bharti

2011

Service Quality, Productivity and Differentiation in Indian Banking Industry

Haryana School of Business ,Ms. Pratibha Bhardwaj

2011

Consumer Behaviour Towards Packaged Food: A Study of National Capital Region

Haryana School of Business ,Mr. Sanjay Kumar

2010

Marketing of Agricultural Inputs: A Case Study of Selected Products in Haryana

Haryana School of Business ,Mr. Satyavir Singh

2010

CRM STRATEGIES IN INDIAN LIFE INSURANCE INDUSTRY – A COMPARATIVE STUDY OF PUBLIC & PRIVATE SECTOR

Haryana School of Business ,Mr. Mahender Bishnoi

2010

A STUDY OF SERVICE QUALITY IN BANCASSURANCE

Haryana School of Business ,Ms. Supriya Singh

2009

Impact of TV Advertisements on Buying Behaviour : An Empirical Study

Haryana School of Business,Ms. Ruchi Sharma

2008

MARKETING OF HEALTH INSURANCE POLICIES IN INDIA

Haryana School of Business ,Ms. Renu Pilania

Read Less

Membership In Professional Bodies

2001

Member All India Commerce Association

Member

2001

Member All India Commerce Association

Member

Read Less

Membership In Committees

2023

Academic council

member

1997

Academic council, Member Faculty Council, Member Teaching Council

member

2023

Academic council

member

1997

Academic council, Member Faculty Council, Member Teaching Council

member

Read Less

Research Projects

Understanding Rural Consumers & Impact of Marketers Efforts on their Mindset : A case study of select consumer products in Haryana

Funding Agency : UGC

Understanding Rural Consumers & Impact of Marketers Efforts on their Mindset : A case study of select consumer products in Haryana

Funding Agency : UGC

Read Less

Vidwan-ID : 458161

Academic

Score criteria

Vidwan Score 8.7

Prof Vinod Kumar Bishnoi

Publications

Journal Articles

Conference Proceedings

Projects

Awards

Citations / H-Index

Google Scholar

Co-author Network

Publications - 91 Co-author - 60

Expertise

Management

Marketing and Consumer Behaviour

Personal Information

Prof Vinod Kumar Bishnoi

Experience

Professor

Director

Professor

Qualification

PhD

Honours and Awards

Best paper award in marketing area

Best paper award in marketing area

Doctoral Theses Guided

Awareness Perception and Implementation Challenges of Pradhan Mantri Matru Vandana Yojana in Haryana

Demographic and Lifestyle Factors Affecting Car Purchase: A Study Of Northern India

Determinats and triggers of online impulse buying an empirical stduy

Awareness Perception and Implementation Challenges of Pradhan Mantri Matru Vandana Yojana in Haryana

Demographic and Lifestyle Factors Affecting Car Purchase: A Study Of Northern India

Determinats and triggers of online impulse buying an empirical stduy

Training and Placement of Engineering and Management Students in Haryana: Challenges and Avenues

Food Related Lifestyle-A Segmentation Approach Towards Convenience Food

A Study of Marketing Practices of Milk in India

Patients’ Perceptions towards Selection and Satisfaction Regarding Super Speciality Heart Hospitals in India

Awareness, Perception and Implementation Challenges: A Study of Rastriya Swasthya Bima (RSBY) in India

Demographic and Psychological Factors Influencing The Selection of Ready-to-Eat Foods

Consumers’ Perception and Purchase Intention towards Organic Food Products

Demographic and Lifestyle Characteristics Associated with Dietary Supplement Use

Vendor-Buyer Relationship in Indian Automobile Sector: A Study of Supply Chain Management

INFLUENCE OF REFERENCE GROUP ON PURCHASING BEHAVIOUR OF MOBILE PHONE CONSUMERS IN RURAL HARYANA

CONSUMER ATTITUDE TOWARDS ONLINE RETAILING: A STUDY OF NATIONAL CAPITAL REGION

Exploration of Brand Personality Dimensions and its relationship with Human Personality- A Study with reference to Motor Bikes

Service Quality Gaps in Indian Hospitals

Behaviour of Rural Consumer and its Marketing Implications

Service Quality, Productivity and Differentiation in Indian Banking Industry

Consumer Behaviour Towards Packaged Food: A Study of National Capital Region

Marketing of Agricultural Inputs: A Case Study of Selected Products in Haryana

CRM STRATEGIES IN INDIAN LIFE INSURANCE INDUSTRY – A COMPARATIVE STUDY OF PUBLIC & PRIVATE SECTOR

A STUDY OF SERVICE QUALITY IN BANCASSURANCE

Impact of TV Advertisements on Buying Behaviour : An Empirical Study

MARKETING OF HEALTH INSURANCE POLICIES IN INDIA

Membership In Professional Bodies

Member All India Commerce Association

Member All India Commerce Association

Membership In Committees

Academic council

Academic council, Member Faculty Council, Member Teaching Council

Academic council

Academic council, Member Faculty Council, Member Teaching Council

Research Projects

Understanding Rural Consumers & Impact of Marketers Efforts on their Mindset : A case study of select consumer products in Haryana

Funding Agency : UGC

Understanding Rural Consumers & Impact of Marketers Efforts on their Mindset : A case study of select consumer products in Haryana

Funding Agency : UGC

Publications (91)

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