Dr Kritika Nagdev Raisetia
Assistant Professor
| School of Business Studies
Vivekanand Institute of Professional Studies Technical Campus
Delhi
Expertise:
Management
16
Publications
1
Projects
134
Scopus Citations
91
CrossRef
13 Years 2 Months Total Experience
Scopus
134
Citations
6
h-index
CrossRef
91
Citations
4
h-index
Google Scholar
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Professional Recognition
Best Thesis Award
2022
3rd Doctoral Research Conclave on the theme “The Power of Re-search in the Changing Global Scenario”
Best Paper Award for the paper titled Mediating Effect of Demonetisation on Customer Acceptance towards IT-enabled Banking Services
2018
Global Leadership Research Conference, 2018 at Amity Business School, Amity University certifying au
Best Paper Award - Marketing Session for the Presented paper titled Educing the referral power to tap potential customer segments–a study in Indian perspective
2017
Vivekananda International Conference, 2017 at Vivekananda Institute of Professional Studies, Delhi,
Community & Membership
IQAC
department and criterion convenorMarketing society
Convenorcorporate consultancy cell
ConvenorAdd on courses body
Program coordinatorIndian Commerce Association
Lifetime MemberPersonal Details
Doctor of Philosophy
2020
Friedrich Schiller University Jena
Master of Commerce
2012
South Texas Veterans Health Care System, San Antonio, Texas, USA
Bachelor of Computer Applications
2009
N/A
Assistant Professor
Jul 2013 – Present
Vivekanand Institute of Professional Studies Technical Campus
| School of Business Studies
Social Sciences
Scholarly Work
Word of Mouth and Social Media Marketing: A Cognitive Study for col-leges affiliated under GGSIP University
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Crafting Seamless Digital Transformation Process With Indian Technology Readiness(I-Tr): Driving Customer Acceptance Of Neo Banking and ITeBS
Kritika Nagdev; Anupama Rajesh
-
Patent No. :
23877/2023-CO/L
Filed :
05-09-2023
Published :
11-12-2024
Published
Quantifying Customer Experience (CX) Digitally-Using Digital CX DNA And Delivery Mapping Tool (DCX-DMT)
Kritika Nagdev; Anupama Rajesh
-
Patent No. :
20924/2021-CO/L
Filed :
01-09-2021
Published :
28-12-2021
Published
Scholarly Publications
Extending Intention to Use Toward Postadoption Behavior—Conceptualizing Actual Usage for Information Technology-Enabled Banking Services
Open Access
Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality
Role of online health communities in patient compliance: a social support perspective
Do green banking initiatives lead to competitiveness and improved financial performance? An empirical analysis of Indian banks
A conjoint analysis of customers' preferences for e-banking channels
Impact of short-lived content on brand love and purchase intention of generation Z
The mediating impact of demonetisation on customer acceptance for IT-enabled banking services
Consumers' intention to adopt internet banking: An Indian perspective
Scopus: 21
Showing 1 to 8 of 16 publications