Rajeev Kumar
VIDWAN ID: 438516

Dr Rajeev Kumar

Male Doctor of Philosophy
Associate Professor | School of Management
Doon University, Dehradun
Uttarakhand
Expertise: Business
20 Publications
0 Projects
247 Scopus Citations
238 CrossRef
3 Years Total Experience
Publications
20 Total
Articles
17
Proceedings
3
Activity

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Scopus Scopus
247 Citations
6 h-index
CrossRef CrossRef
238 Citations
6 h-index
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Professional Recognition

UGC-NET
2017
University Grants Commission

Community & Membership

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Chartered Management Institute London UK
Full Time
Jan 2020

Personal Details

Doctor of Philosophy
2017
N/A
Associate Professor
Sep 2023 – Present
Doon University, Dehradun | School of Management
Social Sciences
Business

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Scholarly Work

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Impact of Lucrative Offers on Purchase of Smart Consumer Electronics- A Comparative Study on Generation X, Y, Z in Selected Cities of North India

University Uttaranchal University Dehradun
Year 2023
Downloads 0

Factors influencing shopping preferences of consumers for selected consumer goods: A comparative analysis of online and offline shopping decision in selected cities of Uttarakhand

University Uttaranchal University Dehradun
Year 2024
Downloads 0

RETAIL BANKING TRANSFORMATION STORY IN POST-LIBERALIZED INDIA

Dr Amit Khare
- Patent No. : G06Q0030020000, Filed : 08-12-2021
Published : 21-01-2022 Published

Scholarly Publications

Age Classification for work sustainability using SVM using Co-occurrence features on Fibonacci Weighted Neighborhood Pattern Matrix

Open Access
Conference Paper
E3S Web of Conferences. Year: 2023. Volume: 430 , Pages: 01063 .
Authors: Reddy, P.C.S.; Sarma, K.S.R.K.; Reddy, T.R.; Kodati, S.; Kumar, R.; Dhasaratham, M.

Topic Modeling based Consumer behavior analysis using Latent Dirichlet Allocation

Conference Paper
Year: 2023. Pages: 582-587 .
Authors: Amar Jeet Rawat; Rakesh Semwal; Rajeev Kumar

Personalized medicine recommendation for disease detection using machine learning

Conference Paper
AIP Conference Proceedings. Year: 2025. Volume: 3263 , Issue: 1 .
Authors: Mandapati Venkata Rama Sundari; Rakesh Madasi; Shiva Shankar Birru; Rohan Daliyet; Ponguvala Haindavi; Rami Hussayn; Rajeev Kumar; Vikas Verma

Identifying the enablers and barriers of agripreneurship: a review and research agenda

Open Access
Journal Article
LBS Journal of Management & Research. Year: 2026. Volume: 24 , Issue: 1 , Pages: 14-28 .
Authors: Himanshu Malhotra; Rajeev Kumar; Rohit Yadav

Big Data: A Game Changer for Insurance Industry, 173–189 (Emerald Publishing)

Journal Article
Pages: 173-189 .
Authors: Nitin Thapar; Taranjit Singh Vij; Rajeev Kumar; Jyotsna Sharma

E-commerce and portfolio allocations: A study on the Indian life insurance customers

Journal Article
Corporate and Business Strategy Review. Year: 2020. Volume: 1 , Issue: 1 , Pages: 36-46 .
Authors: Rajeev Kumar Ranjan; Shoaib Alam Siddiqui; Nitin Thapar; Shyam Singh Chauhan

Assessing the Service Quality Attributes Affecting the Satisfaction of the Northern Railway Passengers: An Empirical Study

Journal Article
Year: 2020. Volume: 1 , Issue: 1-2 , Pages: 110-124 .
Authors: Rajeev Kumar ‘Ranjan’; Nitin Thapar; Shoaib Alam Siddiqui; Arun Kant Painoli

Analyzing the Moderation Effect of Advertisement and Word of Mouth on Green Purchase Intention

Journal Article
International Journal of Business Excellence. Year: 2023. Volume: 1 , Issue: 1 , Pages: 1 .
Authors: Shubham Chaudhary; Omdeep Gupta; Mohd Tariq Intezar; Rajeev Kumar; Dr Mayank Pant; Arun Kant Painoli
Showing 1 to 8 of 20 publications