Ministry of Education
Prakash K
VIDWAN ID: 426417

Dr Prakash K

Male Doctor of Philosophy
Assistant Professor - Selection Grade | Department of Management Studies - RMP
SRM Institute of Science and Technology
Tamil Nadu
Expertise: Business
ORCID 0000-0003-4273-1496 Scopus 58940149700 ResearcherID HZH-4498-2023 Google Scholar tQGHDvAAAAAJ
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37 Publications
0 Projects
7 Scopus Citations
6 CrossRef
17 Years 2 Months Total Experience
Publications
37 Total
Articles
24
Books
4
Chapters
4
Proceedings
5
Activity

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Scopus Scopus
7 Citations
1 h-index
CrossRef CrossRef
6 Citations
1 h-index
Google Scholar Google Scholar

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Professional Recognition

RSRI DroNacharya Award 2022
2022
REST Society for Research International
Global Excellence Award for Accomplishments in Management Education and Research
2022
UNIFACVEST University, Brazil

Community & Membership

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All India Management Association
Professional Individual Member
Jan 2023

Personal Details

Doctor of Philosophy
2022
N/A
Master of Philosophy
2002
DST-Aryabhatta Research Institute of Observational Sciences
Master of Business Administration
1998
NATIONAL COUNCIL FOR CEMENT AND BUILDING MATERIALS
Bachelor of Science
1995
NATIONAL COUNCIL FOR CEMENT AND BUILDING MATERIALS
Assistant Professor - Selection Grade
Jul 2009 – Present
SRM Institute of Science and Technology | Department of Management Studies - RMP
Social Sciences
Business

Related Profiles

Scholarly Work

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IoT Enabled Audio Player Integrated Printer

Bundelkhand Uinversity
- Patent No. : 393506-001 Filed : 23-08-2023
Published : 16-10-2023 Granted

Impact of rapid growth of digital marketing and its impact consumer purchasing behaviour

Prakash K
- Application No. : 202141041459 Filed : 16-09-2021
Published : 01-10-2021 Published

Scholarly Publications

IMPACT OF INTEGRATED MARKETING COMMUNICATION ON SOFT DRINKS IN TIRUVALLUR DISTRICT OF TAMIILNADU

Other
Year: 2022.
Authors: Prakash K; Dr.K.V.Kannan

HR PRACTICES IN PRIVATE SECTOR

Edited Book
Year: 2023.
Authors: Prakash K; Rajapriya M

Impact of celebrity endorsement on cause-related marketing and purchase intention of FMCG consumers in Chennai

Journal Article
Journal of Statistics and Management Systems. Year: 2023. Volume: 26 , Issue: 7 , Pages: 1627-1641 .
Authors: Krishnan, S. Arul; Rameshkumaar, V. P.; Prakash, K.; Sugandaran, D.
DOI 10.47974/JSMS-1123 Crossref Crossref: 1

Optimizing Team Composition: Genetic Algorithms vs. Linear Programming in Resource Allocation

Conference Paper
Year: 2023. Volume: 2 , Pages: 1-4 .
Authors: Rajapriya, M.; Rohini, V.; Krishnan, S.A.; Prakash, K.; Gayathri, G.; Sugerthana Helena Seles, D.
DOI 10.1109/ICDSAAI59313.2023.10452457

The consequences of entrepreneurship and innovation on growing to promote the policy in business organizations - A Conceptual Study

Book Chapter
Year: 2023.
Authors: Prakash K; Dr. S. Arul Krishnan; Dr. G. Gayathri

A STUDY ON IMPACT OF BRANDING ON CONSUMER E-BUYING BEHAVIOUR IN TAMIL NADU

Journal Article
Year: 2022.
DOI 10.5281/ZENODO.7457379

An Empirical study on price perception among customers of hardware retailers in Chennai

Book Chapter
Year: 2022.
Authors: Prakash K

An Empirical study on price perception among customers of start-up retailers in Chennai

Conference Paper
Year: 2022.
Authors: Prakash K
Showing 1 to 8 of 37 publications