Dr Kerinab Beenu G H
Professor
| Department of Business Administration
S.A Engineering College
Tamil Nadu
Expertise:
Management
9
Publications
0
Projects
818
Scopus Citations
0
CrossRef
7 Years 3 Months Total Experience
Scopus
818
Citations
6
h-index
CrossRef
0
Citations
0
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Professional Recognition
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Community & Membership
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Personal Details
Doctor of Philosophy
2018
BEAMS
Professor
Jun 2019 – Present
S.A Engineering College
| Department of Business Administration
Social Sciences
Scholarly Work
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Scholarly Publications
A study on the influence of promotional activities for TATA ARIA among consumers in Chennai
Scopus: 135
A study on the women empowerment through self help group (SHG) and bank linkage model
Investor behaviour towards mutual fund
A study on the prospective consumer’s perception towards utility cars in Chennai city
Scopus: 136
Trade–off between liquidity and profitability in logistics industry
Scopus: 135
A study on the investment behavior of Chennai investors in mutual fund schemes
Scopus: 138
Country of Origin(COO) and its influence on the brand preference for mobile phones
Empirical analysis on the cosmetic buying behavior of young women in South India
Scopus: 137
Showing 1 to 8 of 9 publications