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Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 7.5

75% Complete
12 Articles
5 Books
2 Awards

Prof Prateek Kanchan

 Director
at B.K. School of Business Management, Gujarat University, Ahmedabad, India

Publications

  • 12
    Journal Articles
  • 5
    Book
  • 4
    Conference
    Proceedings
  • 2
    Awards

Google Scholar

Co-author Network

Expertise

Management

Marketing Management Integrated Marketing Communications International Marketing Consumer Behavior

Personal Information

Prof Prateek Kanchan

1969 Male
A-401, Sarthi Appartment, Near Visat Petrol Pump,Sabarmati, Ahmedabad B K School Of Professional And Management Studies, Gujarat University, Navrangpura
Ahmedabad, Gujarat, India - 380005

Experience

  • Director

    Management

    at B.K. School of Business Management, Gujarat University, Ahmedabad, India ,Jaipur

  • Professor

    Management

    B.K. School of Business Management, Gujarat University, Ahmedabad, India ,Jaipur

  • Associate Professor

    Management

    B.K. School of Business Management, Gujarat University, Ahmedabad, India ,Jaipur

  • Assistant Professor - Senior Scale

    Management

    ICFAI Business School, Ahmedabad, India ( An Institute of ICFAI(Institute of Chartered Financial Analysts of India), Hyderabad), India,Jaipur

Qualification

  • Ph.D

    Bundelkhand University, Jhansi, (India)

  • M.B.A

    Dr H.S. Gaur University, Sagar (M.P) India

  • B.Sc

    Bundelkhand University, Jhansi (U.P) (India)

  • Intermediate(10+2)

    U.P.Board Allahabad (India)

  • High School(10)

    U.P.Board, Allahabad (India)

Honours and Awards

2013

2. Appreciation award for paper titled Employer Branding; A Marketing Tool for Attracting Talented Management Graduates” at 6th International Business Research Conference on ‘Strategies for Sustainability and Growth in Economic Downturn

Indian Education Society’s Management College & Research Centre(IESMCRC), Mumbai, Maharashtra, India, during Feb 21-22, 2013

2012

Best paper award in Marketing track for paper titled “Strategic Communication: Managing audio-visual media business using multiple stakeholders in India” at the National Conference on ‘Emerging Trends in Business NCETB -2012’

Department of Management Studies, Christ University,Bangalore – 560029 Karnataka, India during Feb 21-22, 2012

2013

2. Appreciation award for paper titled Employer Branding; A Marketing Tool for Attracting Talented Management Graduates” at 6th International Business Research Conference on ‘Strategies for Sustainability and Growth in Economic Downturn

Indian Education Society’s Management College & Research Centre(IESMCRC), Mumbai, Maharashtra, India, during Feb 21-22, 2013

2012

Best paper award in Marketing track for paper titled “Strategic Communication: Managing audio-visual media business using multiple stakeholders in India” at the National Conference on ‘Emerging Trends in Business NCETB -2012’

Department of Management Studies, Christ University,Bangalore – 560029 Karnataka, India during Feb 21-22, 2012

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Doctoral Theses Guided

2020

A Comparative Study on Effectiveness of the Product Placement Strategies in Movies and Television Reality Shows

Gujarat University,Roshni Tijoriwala

2019

Study and evaluation of strategies in Pharma industry with specific reference to Gujarat and Maharashtra

Gujarat University, ,Mayank Dube

2019

Role of brand tribalism in the development of brand relationships

Gujarat University,Harish Sharma

Read More
2020

A Comparative Study on Effectiveness of the Product Placement Strategies in Movies and Television Reality Shows

Gujarat University,Roshni Tijoriwala

2019

Study and evaluation of strategies in Pharma industry with specific reference to Gujarat and Maharashtra

Gujarat University, ,Mayank Dube

2019

Role of brand tribalism in the development of brand relationships

Gujarat University,Harish Sharma

2019

Newly Developed-Selected Herbal Products in Selected Cities of Gujarat (Scope, Perception and Awareness

Baba Saheb Ambedkar Open University(BAOU), Ahmedbad,Thakar Bhavesh

2018

A study of Impact of Internet & Other Media Before Print Media

Gujarat University,Iyer Venkatesh

2018

Adoption of ICT: A Study of selected Public and Private Banks and their customers with special reference to Gujarat state

Gujarat University,Kureshi Farana Mohamad Rafik (JRF-SRF) - Full Time

2016

Empowerment of Rural Women in Gujarat through Micro-financing

Gujarat University,Majmudar Amola

2016

Dynamics and Management of Customer Experience determinants and strategies affecting customer experience in organised retail in the Ahmedabad City

Gujarat University,Nayak Bhaumik

2016

The Buying Decision Process of Rural and Urban Consumers For Mobile Phones In Saurashtra Region - A Comparative Study

Gujarat University,Erda Chirag

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Membership In Professional Bodies

2018

Governing Board, Shri Chiman Bhai Patel Institute of Management and Research(CBPIMR), Ahmedabad, Gujarat, India

Member

2017

Gujarat University Consultancy Cell(GUCC)

Advisory

2018

Governing Board, Shri Chiman Bhai Patel Institute of Management and Research(CBPIMR), Ahmedabad, Gujarat, India

Member

2017

Gujarat University Consultancy Cell(GUCC)

Advisory

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Membership In Committees

2020

Doctoral Research Committee (DRC) for the open seminar(Google meet) of Ph.D Scholar Mr Anant Deogaonkar on synopsis titled ‘ A study of performance management system and its impact on employee in telecom service providing companies operating in vidarbha region’ at Parul University, Vadodara, India

Member

2020

Member-Board of Governors, Shreyarth University, Ahmedabad, India

Member

2019

Equal Opportunity Cell(EOC) ,Gujarat University

Member

Read More
2020

Doctoral Research Committee (DRC) for the open seminar(Google meet) of Ph.D Scholar Mr Anant Deogaonkar on synopsis titled ‘ A study of performance management system and its impact on employee in telecom service providing companies operating in vidarbha region’ at Parul University, Vadodara, India

Member

2020

Member-Board of Governors, Shreyarth University, Ahmedabad, India

Member

2019

Equal Opportunity Cell(EOC) ,Gujarat University

Member

2019

Advisory Committee of the Certificate Course on GST, S.D.School of Commerce, Gujarat University

Member

2019

Faculty Selection Committee for conducting interviews for teaching posts at Faculty of Management Studies, Parul University, Vadodara, Gujarat, India

Member

2018

Faculty Selection Committee for conducting interviews for teaching posts at Faculty of Management Studies, Parul University, Vadodara, Gujarat, India

Member

2018

Gujarat University Research Park Advisory Committee

Member

2017

Academic Advisory Committee for DTH Channel No. 07 under “Swayam Prabha” Project of MHRD, GOI through CEC

Member

2017

Academic Review Committee(ARC) for review of Faculty members of Management Institutes, Faculty of Management Studies, Parul University, Vadodara, Gujarat, India

Member

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Publications (21)

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