Authors: Mohammed Arshad Khan; Mohd Shuaib Siddiqui; Mohammad Khalid Imam Rahmani; Shahid Husain
A Study on the Influence and Impact of Advertising to Consumer Purchase Behaviour in Rural Areas of India
Journal Article
Year: 2021.
Creating Electronic Word of Mouth Credibility through Social Networking Sites and Determining Its Impact on Brand Image and Online Purchase Intentions in India