Lakshmi G
VIDWAN ID: 382257

Dr Lakshmi G

Female Doctor of Philosophy
Assistant Professor | Department of Management Studies - KTR
SRM Institute of Science and Technology
Tamil Nadu
Expertise: Management
5 Publications
0 Projects
59 Scopus Citations
48 CrossRef
4 Years 1 Month Total Experience
Publications
5 Total
Articles
3
Chapters
2
Activity

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Scopus Scopus
59 Citations
2 h-index
CrossRef CrossRef
48 Citations
2 h-index
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Personal Details

Doctor of Philosophy
2016
DST-Aryabhatta Research Institute of Observational Sciences
Assistant Professor
Aug 2022 – Present
SRM Institute of Science and Technology | Department of Management Studies - KTR
Social Sciences
Management

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Scholarly Publications

A framework for assessment of brand loyalty score for commodities

Open Access
Journal Article
Journal of Targeting, Measurement and Analysis for Marketing. Year: 2011. Volume: 19 , Issue: 3-4 , Pages: 243-260 .
Authors: Punniyamoorthy, M.; Mahadevan, B.; Shetty, N.K.; Lakshmi, G.

Machine learning-based approach to identify human push recovery using GAIT analysis

Journal Article
International Journal of Enterprise Network Management. Year: 2025. Volume: 16 , Issue: 2 , Pages: 147-161 .
Authors: S. Niranjani; Murugesan Punniyamoorthy; G. Lakshmi

A combined application of structural equation modeling (SEM) and analytic hierarchy process (AHP) in supplier selection

Journal Article
Benchmarking: An International Journal. Year: 2012. Volume: 19 , Issue: 1 , Pages: 70-92 .
Authors: Murugesan Punniyamoorty; Ponnusamy Mathiyalagan; Ganesan Lakshmi

Design Thinking

Book Chapter
Year: 2026. Pages: 371-406 .
Authors: Dhivya Devi Sekar; Lakshmi Ganesan

Use of Natural Language Processing in Cognitive Tutoring

Book Chapter
Year: 2025. Pages: 359-390 .
Authors: Lakshmi Ganesan; Dhivya Devi S.