Vidwan-ID : 373832

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    Score criteria

Criteria Point
Personal Details 1
Expertise Details 1
Experience Details 1
Qualification Details 1
Employee ID 0.2
Orcid ID 0.2
Researcher ID 0.2
Scopus ID 0.2
Google Scholar ID 0.2
Honours <=3< /td> 0.3
Honours >3 0.5
Project worth less than Rs.5,00,000/- 0.2
Project worth more than Rs.5,00,000/- 0.5
Membership in professional Bodies < 5 0.5
Membership in professional bodies >=5 1
No of publications <=15 1
No of publications between 15-45 2
No of publications >45 3

Vidwan Score 6.2

62% Complete
1 Articles
1 Projects

Mrs Thanalakshmi M

Assistant Professor
Francis Xavier Engineering College

Publications

  • 1
    Journal Articles
  • 1
    Projects
  • 1

Citations / H-Index

14 Citations
1 h-index
9 Citations


Google Scholar


Co-author Network


Expertise

Business, Finance

Marketing Management

Personal Information

Mrs Thanalakshmi M

Female
OLD NO 4 , NEW NO 6, NORTH RAJA STREEET, Department Of Management Studies, Francis Xavier Engineering College
Tirunelveli, Tamil Nadu, India - 627003


Experience

  • Assistant Professor

    Department of Management Studies

    Francis Xavier Engineering College, Tirunelveli

  • Assistant Professor

    MBA

    Jerusalem College of Engineering, Chennai

  • Lecturer

    MBA

    Dr.Sivanthi Adithanar College of Engineering, Tuticorin


Qualification

  • MBA

    M.O.P VAISHNAV COLLEGE FOR WOMEN , CHENNIAI


Membership In Committees

2021

NBA

Department Coordinator

2021

NBA

Department Coordinator

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Research Projects

Impact of Influencer Marketing on buying behavior of Generation Z in Thoothukudi

Funding Agency : no

Impact of Influencer Marketing on buying behavior of Generation Z in Thoothukudi

Funding Agency : no

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Publications (1)