Ministry of Education
Potala Venkata Subbaiah
VIDWAN ID: 359768

Dr Potala Venkata Subbaiah

Male Doctor of Philosophy
Assistant Professor | Department of Marketing
Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam
Andhra Pradesh
Expertise: Management
ORCID 0000-0002-1550-4186 Scopus 11840148900 ResearcherID AHC-1852-2022 Google Scholar 9HvGNTAAAAAJ
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19 Publications
0 Projects
6 Scopus Citations
2 CrossRef
3 Years 6 Months Total Experience
Publications
19 Total
Articles
17
Chapters
1
Proceedings
1
Activity

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Scopus Scopus
6 Citations
2 h-index
CrossRef CrossRef
2 Citations
1 h-index
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Professional Recognition

Best Paper Award
2022
KLiBEL26-Malaysia

Community & Membership

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IAENG
IAENG Membership
Jan 2022
ISDS Society, Japan
International Society for Development and Sustainability (ISDS)
Jan 2021

Personal Details

Doctor of Philosophy
2022
N/A
Master of Business Administration
2010
N/A
Assistant Professor
Mar 2023 – Present
Gandhi Institute of Technology & Management (GITAM) University, Visakhapatnam | Department of Marketing
Social Sciences
Management

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Scholarly Work

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IOT BASED SMART SHOPPING CART

1.Dr. N Mallikharjuna Rao 2. Dr. P.Venkata Subbaiah
- Patent No. : 208691 Filed : 30-11--0001
Published : 20-01-2023 Published

Scholarly Publications

Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth

Journal Article
Journal of critical reviews. Year: 2020. Volume: 7 , Issue: 06 .
Authors: Venkata Subbiah, P.; Sathish, A.S.
DOI 10.31838/jcr.07.06.75 Crossref Crossref: 2

SERVICE QUALITY AT AP TOURISM HOTELS IN SELECTED DISTRICTS: A PERSPECTIVE OF SERVPERF MODEL

Journal Article
Year: 2017.
Authors: Sivaji, J; Subbaiah, P Venkata

Future of Advertisements in Rural Marketing

Journal Article
Year: 2017.
Authors: SUBBAIAH, P VENKATA; SATHISH, AS

A study on factors affecting in selection of Rythu Bazaars in Rayalaseema Regions - Andhra Pradesh: A consumer prospective

Journal Article
Year: 2017.
Authors: Venkata Subbaiah, P.; Sathish, A.S.

A study on Factors affecting in selection of Rythu Bazars in Rayalseema Region-A Consumer Prospective

Journal Article
Year: 2017.
Authors: Subbaiah, P. Venkata; Sathish, A. S.

Measuring the Effectiveness of Health and Safety Practices at Work Place

Journal Article
Year: 2018.
Authors: Venkata Subbiah. P, Krishanna Moorthy.P & Rahim Basha.S

A Review on Training Process and its Impact on Medium Scale Industries

Journal Article
Year: 2018.
Authors: Dr.J. Sivaji, P. Venkata Subbaiah .S. Rahim Basha

Computing the influences of financial literacy and its impact on investment behavior in selected emerging regions of Andhra Pradesh

Journal Article
Journal of Advanced Research in Dynamical and Control Systems. Year: 2019. Volume: 11 , Issue: 11-SPECIAL ISSUE , Pages: 412-417 .
Authors: Partha Sarath, S.; Venkata Subbaiah, P.
DOI 10.5373/JARDCS/V11SP11/20193049
Showing 1 to 8 of 19 publications