Ministry of Education
Satyam
VIDWAN ID: 353439

Dr Satyam

Male Doctor of Philosophy
Assistant Professor | Marketing Management
Indian Institute of Management Ranchi
Jharkhand
Expertise: Management
ORCID 0000-0003-2069-3919 Scopus 57196218584 Google Scholar IC7ZMs0AAAAJ
View older version My Dashboard
9 Publications
0 Projects
57 Scopus Citations
55 CrossRef
5 Years 2 Months Total Experience
Publications
9 Total
Articles
7
Chapters
2
Activity

No publication activity to display.

Scopus Scopus
57 Citations
5 h-index
CrossRef CrossRef
55 Citations
4 h-index
Google Scholar Google Scholar

Loading Scholar statistics...

Professional Recognition

No Data Found

There is currently nothing to display here.

Community & Membership

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Personal Details

Doctor of Philosophy
2021
N/A
Assistant Professor
Jul 2021 – Present
Indian Institute of Management Ranchi | Marketing Management
Social Sciences
Management

Related Profiles

Scholarly Work

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

No Data Found

There is currently nothing to display here.

Scholarly Publications

Do Retail Evolution Theories Explain Wholesalers’ Responses in Emerging Economies? Evidence from a Wholesale Market in Northern India

Journal Article
IIM Kozhikode Society & Management Review. Year: 2025. Volume: 14 , Issue: 1 , Pages: 105-117 .
Authors: Rajesh K. Aithal; Harshit Maurya; Satyam
DOI 10.1177/22779752231170920 Crossref Crossref: 1

Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach

Journal Article
Journal of Marketing Education. Year: 2024. Volume: 46 , Issue: 2 , Pages: 110-122 .
Authors: Satyam; Rajesh K. Aithal
DOI 10.1177/02734753231222588 Crossref Crossref: 7 Scopus Scopus: 6

Resilience of an evolved retail agglomeration: case of rural periodic markets in emerging economies

Journal Article
International Journal of Retail & Distribution Management. Year: 2022. Volume: 50 , Issue: 11 , Pages: 1395-1411 .
Authors: Satyam Satyam; Rajesh K. Aithal; Debasis Pradhan
DOI 10.1108/IJRDM-09-2021-0423 Crossref Crossref: 8 Scopus Scopus: 9

Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

Journal Article
Journal of Marketing Education. Year: 2022. Volume: 44 , Issue: 2 , Pages: 191-202 .
Authors: Satyam; Rajesh K. Aithal
DOI 10.1177/02734753221084128 Crossref Crossref: 16 Scopus Scopus: 14

Reflections from a periodic market in rural India

Book Chapter
Year: 2018. Pages: 135-147 .
Authors: Satyam; Rajesh Aithal
DOI 10.1108/978-1-78714-555-920181008 Crossref Crossref: 4 Scopus Scopus: 6

Distribution challenges in emerging markets: Evaluating alternate distribution strategies for FMCG firms in Rural India

Book Chapter
Year: 2018. Pages: 51-60 .
Authors: Rajesh K. Aithal; Satyam; Harshit Maurya
DOI 10.1007/978-981-10-6505-7_5 Crossref Crossref: 1 Scopus Scopus: 2

Exploring channel conflict in an emerging economy: the small retailer’s perspective

Journal Article
International Journal of Retail & Distribution Management. Year: 2017. Volume: 45 , Issue: 10 , Pages: 1061-1078 .
Authors: Satyam; Rajesh K. Aithal; Harshit Maurya
DOI 10.1108/IJRDM-03-2016-0037 Crossref Crossref: 17 Scopus Scopus: 19

Impression Management to Extended-Self: Effect of WhatsApp Stickers Usage among Young Adults

Journal Article
International Journal of Human-Computer Interaction. Year: 2025. Volume: 41 , Issue: 4 , Pages: 2149-2162 .
Authors: Akash Saharan; Anjuman Antil; Satyam
DOI 10.1080/10447318.2024.2316369 Crossref Crossref: 1 Scopus Scopus: 1
Showing 1 to 8 of 9 publications